WRVR

WRVR

City of license	Memphis, Tennessee
Broadcast area	Memphis, Tennessee
Branding	The River 104.5
Slogan	"Continuous Soft Rock for Memphis"
Frequency	104.5 MHz (also on HD Radio)
Format	Adult Contemporary
ERP	100,000 watts
HAAT	229 meters
Class	C1
Facility ID	34375
Callsign meaning	The RiVeR
Former callsigns	WTCV (?-?) WAID (?-1975) WQUD (1975-1981)
Owner	Entercom Communications
Webcast	Listen Live
Website	wrvr.com

WRVR (104.5 FM, "The River 104.5") is an Adult Contemporary radio station broadcasting in Memphis, Tennessee. It has broadcast this format for over 20 years as of 2007.

The station plays pop and soft rock music from the 1970s to present. 1960s music is occasionally played.

History

104.5 originally aired religious oriented programs with the call letters WTCV, later they were easy listening with the call letters WAID. On April 23, 1975, they switched formats to MOR with the call letters WQUD and were called Quad 104. It was also the sister station of WDIA (which is where the former WAID call letters -- in reverse -- came from).

"The River" branding is a local reference to the Mississippi River.

The station's license is currently held by Entercom Communications. It is one of six radio properties in the Memphis market held by Entercom; the others are WMC-FM, WMC-AM, WMFS, WKQK-FM, and WMFS-FM. WRVR maintains studios in the Entercom complex in eastern Memphis. Prior to Entercom, the stations were owned by CBS Radio until 2006.

The "WRVR" call letters previously belonged to an FM jazz station in New York City broadcasting at 106.7 FM from 1961 to 1980. (That station is now WLTW.)

Jingle Packages

WRVR is essential for using all of the WLIT jingle packages from Reelworld. In 2002, the station used WLIT 2002 from then until the newer WLIT jingle package took over. WLIT 2005 was used right after the previous package on the air. Then, WRVR used the WLIT 2007 from then until one of the last WLIT jingle packages were taking place. WLIT 2007 has more cuts that the rest of the WLIT jingle packages (except Reelworld ONE) don't have. Like for instance, all of the jingle packages for 93.9 Chicago never had Top of the Hour cuts (again except Reelworld ONE) and a "Robin Rock" cut has been added to the package as well. Currently, WRVR is using Reelworld ONE like WLTW, KODA, KKCW, WSB, and only the sonic logo WJXA has been added to Reelworld ONE, etc. If you want to go to find all of the WLIT jingle packages, copy this website at http://reelworld.com/flashindex.php. Here are the steps into getting to all of the WLIT jingle packages. Click on the Fresh 102.7 package and then wait until the loading is done, and then click on AC and you should find WLIT 2002, 2005, 2007, and the WLIT Chicago package.

External links

• The River 104.5 official website
• Entercom Memphis stations
• Query the FCC's FM station database for WRVR
• Radio-Locator information on WRVR
• Query Arbitron's FM station database for WRVR