WRVV

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WRVV
City of license Harrisburg, Pennsylvania
Broadcast area South Central Pennsylvania
Branding The River 97.3
Slogan "Real. Rock. Variety."
Frequency 97.3 (MHz) (also on HD Radio)
First air date 1946
Format Classic Rock
ERP 15,000 watts
HAAT 260 meters
Class B
Facility ID 15324
Transmitter coordinates 40°20′43.3″N 76°52′7.9″W / 40.345361°N 76.868861°W / 40.345361; -76.868861
Callsign meaning W (Susquehanna) RiVer V
Former callsigns WHP-FM (1946-1990)
WXBB (1990)
WHP-FM (1990-1992)
Owner iHeartMedia, Inc.
Sister stations WRBT, WHKF, WHP, WTKT
Webcast Listen Live
Website river973.com

WRVV (97.3 FM, "The River 97.3") is a commercial FM radio station licensed to Harrisburg, Pennsylvania. The station's studios are located at 600 Corporate Circle, Harrisburg and its antenna is on the WHP-TV broadcast tower located on Blue Mountain in Susquehanna Township, Dauphin County at (40°20′43.1″N 76°52′8.3″W / 40.345306°N 76.868972°W / 40.345306; -76.868972).[1][2] Its slogan is "Real. Rock. Variety." The station is owned by iHeartMedia, Inc. and broadcasts a classic rock format.

History[edit]

The station signed on for the first time in 1946 under ownership of WHP, Inc, who also owned WHP-AM. As such, it rebroadcast WHP-AM programming about 50% of the time, with the remainder of the broadcast day devoted to musical instrumentals and other "Musak" type material. The station's format evolved to Beautiful music, which would continue until 1990.

In February 1990, the station switched call signs to WXBB[3] and its format to Contemporary Hit Radio as "B97.3". The station switched call signs back to WHP-FM and the format back to Beautiful music in December 1990.

In 1992 the station was sold to Dame Media along with sister station WHP-AM and studios were moved out of the WHP-TV building to a new location at 600 Corporate Circle, Harrisburg. The call sign was changed to WRVV, the station's branding to "The River 97.3", the format to Adult Album Alternative and the slogan to "Rock and Roll without the Hard Edge".

The Dame Media stations including WRVV were sold to Clear Channel Communications in 1999. The format changed to classic rock after the sale. In the mid-2000s, the station changed its slogan to "Real. Rock. Variety."

WRVV and WNNK frequently trade the number one spot in the Harrisburg-Lebanon-Carlisle Radio Market Nielsen Audio (formerly Arbitron) Ratings since the mid-1990s.

On-air staff[edit]

Weekdays[edit]

  • Glenn & Bob (Glenn Hamilton & Bob Hauer): mornings (5am-10am)
  • Chris Andree: mid-days (10am-2pm)
  • Matt Meyer: afternoons (2pm-7pm)
  • Michael Anthony Smith: evenings (7pm-midnight)

Weekends[edit]

  • J.C. Floyd

Features[edit]

  • Mini-Concerts: A set of three songs played by a particular artist every weekday morning at 10. The set starts off with the sound of a concert crowd cheering, although the songs are played as their regular album versions. The station also occasionally features mini-concert weekends, which are played at the bottom half of every hour from Friday afternoon until Sunday evening.
  • 8:00 '80s Thing: Rock music played exclusively from that decade every weeknight at 8.
  • Wednesday CD: A classic rock & roll album played in its entirety without interruption every Wednesday night at 11.
  • Thursday Night Theme Set: A set of three songs that fit a particular theme, played every Thursday night at 9. The selection is picked and submitted by local residents.
  • Friday Flashback: Rock from the 1970s and 1980s to kick off the weekend, played every Friday at 5p

Notes[edit]

References[edit]

  1. 1948 Broadcasting Yearbook, pg B-139

External links[edit]