|City of license||Harrisburg, Pennsylvania|
|Broadcast area||South Central Pennsylvania|
|Branding||The River 97.3|
|Slogan||"Real. Rock. Variety."|
|Frequency||97.3 (MHz) (also on HD Radio)|
|First air date||1946|
|Callsign meaning||W (Susquehanna) RiVer V|
|Former callsigns||WHP-FM (1946-1990)
|Owner||Clear Channel Communications|
|Sister stations||WRBT, WHKF, WHP, WTKT, WKBO|
WRVV (The River 97.3) is a commercial FM radio station licensed to Harrisburg, Pennsylvania. It broadcasts on 97.3 MHz with an effective radiated power of 15 kilowatts from the WHP-TV tower atop Blue Mountain in Susquehanna Township, Pennsylvania. Its slogan is "Real. Rock. Variety." The station is owned by Clear Channel Communications and broadcasts a classic rock format.
The station signed on for the first time in 1946 under ownership of WHP, Inc, who also owned WHP-AM. As such, it rebroadcast WHP-AM programming about 50% of the time, with the remainder of the broadcast day devoted to musical instrumentals and other "Musak" type material. The station's format evolved to Beautiful music, which would continue until 1990.
In February 1990, the station switched call signs to WXBB and its format to Contemporary Hit Radio as "B97.3". The station switched call signs back to WHP-FM and the format back to Beautiful music in December 1990.
In 1992 the station was sold to Dame Media along with sister station WHP-AM and studios were moved out of the WHP-TV building to a new location at 600 Corporate Circle ( ). The call sign was changed to WRVV, the station's branding to "The River 97.3", the format to Adult Album Alternative and the slogan to "Rock and Roll without the Hard Edge".
The Dame Media stations including WRVV were sold to Clear Channel Communications in 1999. The format changed to classic rock after the sale. In the mid-2000s, the station changed its slogan to "Real. Rock. Variety."
- Glenn & Bob (Glenn Hamilton & Bob Hauer): mornings (5am-10am)
- Chris Andree: mid-days (10am-2pm)
- Matt Meyer: afternoons (2pm-7pm)
- Michael Anthony Smith: evenings (7pm-midnight)
- J.C. Floyd
- Mini-Concerts: A set of three songs played by a particular artist every weekday morning at 10. The set starts off with the sound of a concert crowd cheering, although the songs are played as their regular album versions. The station also occasionally features mini-concert weekends, which are played at the bottom half of every hour from Friday afternoon until Sunday evening.
- 8:00 '80s Thing: Rock music played exclusively from that decade every weeknight at 8.
- Wednesday CD: A classic rock & roll album played in its entirety without interruption every Wednesday night at 11.
- Thursday Night Theme Set: A set of three songs that fit a particular theme, played every Thursday night at 9. The selection is picked and submitted by local residents.
- Friday Flashback: Rock from the 1970s and 1980s to kick off the weekend, played every Friday at 5p
- "Call Sign History". Retrieved 2014-07-26.
- 1948 Broadcasting Yearbook, pg B-139
- WRVV Official Website
- Query the FCC's FM station database for WRVV
- Radio-Locator information on WRVV
- Query Nielsen Audio's FM station database for WRVV