|Warner Robins-Macon, Georgia
|Branding||38 WMUB (general)|
|Channels||Digital: 38 (UHF)
Virtual: 38 (PSIP)
|Subchannels||38.1 MHz WorldView|
(The Corporation of Mercer University)
|First air date||September 17, 2010|
|Call letters' meaning||W Mercer University Broadcasting|
|Sister station(s)||WRWR, WYPZ|
|Former callsigns||W38EJ-D (2009–2010)
America One (2010–2011)
My Family TV (2011–2013)
Cozi TV (2013–2014)
Universal Sports (2010–2012)
Tuff TV (2012–2014)
|Transmitter power||15 kW|
|Public license information:||Profile
WMUB-LD, virtual and UHF digital channel 38, is a MHz WorldView-affiliated television station serving the Macon area and is licensed to Warner Robins, Georgia, United States. The station is owned & operated by Mercer University, which also operates radio stations WYPZ (107.5 FM), WRWR (1350 AM) and WNNG-FM (99.9), and the Internet newspaper The Warner Robins Patriot, and is operated by Mercer University under a local marketing agreement. WMUB-LD maintains studio facilities located on Radio Loop in Warner Robins, and its transmitter is located along GA 87/U.S. 23/Alt U.S. 129, along the Bibb-Twiggs County line. The station is available on all major cable providers in Central Georgia.
The station first signed on the air on September 17, 2010 as an affiliate of America One; In late December 2011, WRWR-LD changed its affiliation to My Family TV. On November 1, 2013, the station changed its affiliation to Cozi TV.
On March 31, 2014, Georgia Eagle Media donated the station to Mercer University; as part of the transaction, Mercer took over the station's operations under a temporary local marketing agreement until the university receives approval from the Federal Communications Commission to acquire the station; Mercer plans to move WRWR's master control facilities and operations from its existing Warner Robins studio to a facility located on the Mercer University campus that currently houses the College Hill Alliance and Georgia Public Broadcasting member television station WMUM-TV (channel 29). At midnight that day, WRWR-LD became an affiliate of MHz WorldView. In mid July 2014, WRWR-LD changed its callsign to WMUB-LD
The station's digital channel is multiplexed:
|Channel||Video||Aspect||PSIP Short Name||Programming|
|38.1||720p||16:9||WMUB 38||Main WMUB-LD Programming / MHz WorldView|
The station carried Universal Sports on its second digital subchannel until January 1, 2012, when the network converted into a cable- and satellite-only network. On January 2, 2012, the station began carrying Tuff TV on its second digital subchannel (the network was dropped on March 31, 2014).
When the staion was WRWR-LD it produced several locally produced programs including Inside Georgia Politics (which is hosted by State Senator Cecil Staton), Todd Wilson's Georgia Journal, Under the Hood with Chris Ford and Observations (hosted by local neurosurgeon Dr. Joe Sam Robinson, focusing on topics and people related to local healthcare issues). During high school football season, the station broadcasts a "Game of the Week" each Friday evening featuring notable games from Houston County's five area high schools as well as occasional games from The Westfield School and Stratford Academy.
On November 12, 2010, WRWR-LD began airing Mercer Bears basketball games, with Todd Wilson and Drew Bollea providing play-by-play. In January 2012, the station began airing Southeastern Conference college basketball telecasts from ESPN Plus.
On September 17, 2010, WRWR-LD debuted Newsnight on the Patriot, a two-hour nightly evening newscast aimed at the Warner Robins and Houston County area that aired weeknights from 6:00 to 8:00 and 10:00 to 11:30 p.m. (later to 10:00 to 12:00 a.m.). The newscasts were broadcast in high definition from their debut; as such, WRWR-LD was the first television station in the Macon market to begin broadcasting its local newscasts in the format, and remained high-definition (HD) format until November 14 when WMAZ launched HD news for the first time with their 5:00 p.m. newscast. The program was cancelled on March 31, 2014, when WRWR-LD's license donated by the station's owner Cecil Staton to Mercer University. With the donation, Mercer plans on producing a new student-produced newscast for the station beginning in the summer of 2014.