|City of license||Salisbury, North Carolina|
|First air date||1948|
|Power||1,000 watts day
1,000 watts night
|Owner||Cap Communications, Inc.|
WSAT (1280 AM) is a radio station broadcasting an Adult Standards/oldies format. Licensed to Salisbury, North Carolina, USA. The station is currently owned by Cap Communications, Inc. Most of the station's music comes from the Dial Global adult standards format that uses the on-air brand "America's Best Music". Sports coverage on the station includes Catawba College football and men's and women's basketball, area high school sports, the Carolina Panthers of the NFL, and American Legion baseball. The station also airs The Huckabee Report, which is hosted by former Arkansas Governor Mike Huckabee and is the successor program to Paul Harvey's long-running News and Comments program.
WSAT was Salisbury's second radio station, signing on in 1948. Harry Welch, Sr. took over as general manager in 1953, and for nearly 50 years WSAT was run by someone from the Welch family. It was once known as "The Family Station". Past personalities include Grady Cole, Russ McIntyre, and Bob Mason. Mike Moore, at age 13 in July 1960, began his radio career hosting a "top tunes" show. Moore, now running WLOE/WMYN, continued to work at WSAT until 1966. He believed he was the youngest person working in radio at that time.
In the 1990s WSAT broadcast an oldies format in the morning, nostalgia/big band and easy listening during the midday hours, and ESPN Radio in the late afternoon. The station was also an affiliate for Atlanta Braves baseball broadcasts.
Former WSAT personality Buddy Poole, hired as a South Rowan High School junior by Harry Welch, Sr. in 1964, bought the station in 2002 from Charles Welch and changed the station to the current format. For four years, the station used the Memories format until that format was discontinued by its syndicator ABC Radio Networks.
In 2014, CAP Communications, Inc. announced the sale of WSAT to Catawba College Foundation for $600,000. Programming will not change and Poole will continue to run the station, while students at the college will get broadcasting experience. About 23,000 people were listening to the station at the time.
- "WSAT Facility Record". United States Federal Communications Commission, audio division.
- "WSAT Station Information Profile". Arbitron.
- "Poole Comes for a Hot Dog, Leaves with a Radio Station," Salisbury Post, June 29, 2002.
- "Lumber Liquidators Open," Salisbury Post, August 22. 2010.
- "Poole celebrates 50 years in radio, is grand marshal of Faith parade". Salisbury Post. July 3, 2014. Retrieved July 3, 2014.
- "Catawba College Foundation buying WSAT". Salisbury Post. May 9, 2014. Retrieved May 9, 2014.
- Query the FCC's AM station database for WSAT
- Radio-Locator Information on WSAT
- Query Nielsen Audio's AM station database for WSAT
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