WSCC-FM

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WSCC-FM
City of license Goose Creek, South Carolina
Broadcast area Charleston/South Carolina Lowcountry
Branding News Radio 94.3 WSC
Slogan "Your News, Weather, and Traffic Station"
Frequency 94.3 MHz (also on HD Radio)
First air date May 19, 1983
Format News/Talk
HD2: Smooth Jazz
ERP 25,000 watts
HAAT 100 meters
Class C3
Facility ID 31939
Former callsigns WLNB (1983-1987)
WWHT-FM (1987-1990)
WUJM (1990-1992)
WSSP (1992-2004)
Owner iHeartMedia, Inc.
Webcast Listen Live
Website wscfm.com

WSCC-FM (94.3 FM), also known as "News Radio 94.3 WSC", is a radio station located in Charleston, South Carolina. The station is licensed by the Federal Communications Commission (FCC) to the nearby community of Goose Creek and broadcasts on 94.3 FM with an effective radiated power (ERP) of 25 kW. The station's studios and transmitter are located (separately) in Mount Pleasant.

History[edit]

94.3 signed on as WLNB on May 19, 1983. The station had featured an early form of Urban Adult Contemporary called "Heart and Soul" in its first few years on the air.

In late July 1987, WLNB was sold to new owners, which changed the format to Top 40/Dance Crossover as "Hot 94" under the WWHT-FM callsign. Airstaff at start-up was Madeline (formerly of crosstown Album Rocker WAVF) for mornings, Mick Barker (from rival CHR outlet WSSX) for mid-days, Chris Kelly (from WMMC/Columbia) for afternoons, and Rocky Love (from WXTU/Philadelphia) for nights. The station was programmed by Bob Casey, formerly VP-Programming of crosstown WXTC.[1]

Hot 94 failed to make headway due to strong competition from CHR's WKQB (Q-107) and WSSX (95-SX) as well as a limited signal. In mid-1989, Hot 94 dumped the format as well as much of the staff for Oldies as "Hot Gold 94". Again. ratings failed to materialize.

In early 1990, WWHT switched to Urban Contemporary as WUJM, adopting the "94 Jams" name. Again, the station faced strong competition from established Urban's WWWZ and WPAL-FM and switched to Easy Listening by late 1991 as "Easy 94.3".

In the Fall of 1992, WUJM entered into a LMA with WSSX, which resulted in the station's format changed to CHR as "Fly 94". The WSSP calls were added that October. Although the station became Charleston's only CHR when WSSX dumped it for Hot Adult Contemporary, ratings were still dismal. In September 1993, the LMA was broken off and WSSP flipped to satellite fed adult standards as "Stardust 94.3".[citation needed]

On January 15, 1999, WSSP dropped adult standards for Rhythmic CHR under the "94.3 The Beat" name. In the Spring 1999 ratings, The Beat finished second to WWWZ among 18-34 listeners and doubled its numbers with that audience.[2] By 2002, WSSP flipped to Urban Contemporary as "Power 94.3".

In early 2004, WSSP dropped Urban and began simulcasting News/Talk outlet 730 WSCC over a period of 2 weeks. Afterwards, WSCC adopted the station's format.

Today, the station is home to national talkers such as Adam Bold, Glenn Beck, Rush Limbaugh, and Sean Hannity. In the morning, it features "Charleston's Morning News with host Kelly Golden". Every Sunday they broadcast the 11:00 am service of St. Matthew's Lutheran Church.

WSCC has launched a smooth jazz subchannel on 94.3 HD-2.

References[edit]

  1. ^ Kim Freeman "Vox Jox" column, "Billboard" Magazine August 1st, 1987
  2. ^ Lipman, Lisa (1999-08-19). "Z93, Oldies 102.5 top ratings". Post and Courier. Retrieved 2010-07-08. 

External links[edit]

Coordinates: 32°49′05″N 79°50′06″W / 32.818°N 79.835°W / 32.818; -79.835