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City of license Gatlinburg, Tennessee
Branding Mix 105.5
Frequency 105.5 MHz
First air date 1983
Format Hot AC
ERP 530 watts
HAAT 322 meters
Class A
Facility ID 17059
Transmitter coordinates 35°42′13″N 83°33′57″W / 35.70361°N 83.56583°W / 35.70361; -83.56583
Callsign meaning SEVier County
Former callsigns WNKX(4/87-12/87)
WSEV-FM (1987-1990)
WDLY (1990-2000)
Owner East Tennessee Radio Group, LP
Sister stations WPFT, WSEV (AM)

WSEV-FM (105.5 FM, "Mix 105.5") operates as Sevier County's only local FM radio station. While other stations are licensed to Sevierville, their studios are based in Knoxville, Tennessee.


WSEV-FM was originally licensed to Gatlinburg, Tennessee, as a sister to WSEV, although the studios for both stations were located in Sevierville, Tennessee. In 1990, Dolly Parton purchased WSEV-FM, changed the format to country music and the call sign to WDLY. The station's slogan was "We're Dolly's Station". The stations were managed by Branson, Missouri broadcasters, Orr & Earls Broadcasting, Inc. WDLY had a tough time competing against Knoxville's WIVK and WOKI during the years they had a country format, although they simulcast on WSEV. After ten years as WDLY, the station was sold to East Tennessee Radio Group and the call sign reverted to WSEV-FM in May 2000.

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