|City of license||Saginaw, Michigan|
|Broadcast area||Greater Tri-Cities & Northern Michigan Daytime  Nighttime: |
News Talk & Sports WSGW
|Slogan||Your Connection to the Great Lakes Bay Region and the World|
|First air date||1950|
|Power||5,000 watts (day)
1,000 watts (night)
|Callsign meaning||Saginaw, Michigan|
(NM License, LLC)
|Sister stations||WCEN-FM, WGER, WSGW-FM, WTLZ|
WSGW (790 AM) is a radio station broadcasting a news-talk format. Licensed to Saginaw, Michigan, it first began broadcasting in 1950. WSGW also has a sister station, WSGW-FM 100.5, which also has a news-talk format. The two stations identify themselves separately on air. WSGW-AM is branded as NewsRadio 790, while WSGW-FM is branded as FM Talk 100.5. The station is owned by Digity, LLC, through licensee NM License, LLC.
Local programs on WSGW include: The Morning Team; The Art Lewis Show; Listen to the Mrs. (the longest running talk show in the state); and Farm Service 790.
WSGW AM primarily serves the Tri-Cities and northward. WSGW AM's antenna array carries the station's signal south to Flint, into The Thumb, west to Grand Rapids, and far north to places like West Branch, Gaylord, and Oscoda. WSGW's signal is not as clear to the south and east due to interference from CKLW in Windsor, Ontario broadcasting at AM 800.
- Michiguide.com - WSGW History
- Query the FCC's AM station database for WSGW
- Radio-Locator Information on WSGW
- Query Nielsen Audio's AM station database for WSGW
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