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City of license Fort Lauderdale
Broadcast area South Florida
Branding "103.5 The Beat"
Slogan "Miami’s Bangin’ Hip Hop!"
Frequency 103.5 MHz (also on HD Radio)
First air date October 17, 1959 (as WWIL-FM)
Format Urban Contemporary
ERP 100,000 watts
HAAT 307 meters (1,007 ft)
Class C
Facility ID 67193
Callsign meaning We Are M Iami's Beat!
Former callsigns WWIL-FM (1959-1968)
WSRF-FM (1968-1972)
WSHE (1972-1996)
WPLL (1996-1999)
WMGE (1999-2003)
WMIB (2003-2012)
WSHE-FM (2012-2013)
Owner iHeartMedia, Inc.
Webcast Webcast at iheartradio
Website 1035thebeat.com

WMIB (103.5 FM) is an Urban Contemporary radio station in South Florida. It is licensed to Fort Lauderdale, Florida but it also serves Miami and Miami-Dade County. The station is owned by iHeartMedia and the broadcast license is held by Clear Channel Broadcast Licenses, Inc. It has changed call signs and programming formats many times in the past 15 years with its call signs including WWIL-FM, WSRF-FM, WSHE, WPLL, WMGE, and WSHE-FM.

Its studios are located in Miramar and the transmitter site is in Miami Gardens.


The station started as WWIL-FM in 1959. Until 1972, and after a call letter change to WSRF-FM in 1968, the station carried a beautiful music format. In 1972, the station flipped to an album oriented rock (AOR) format, branded as WSHE. Following its purchase by Paxson Communications in 1996, the AOR format ended in favor of a Modern AC format, and the call letters were changed to WPLL, nicknamed "Planet Radio." Another format change by the station's next and current owner, iHeartMedia (then called Clear Channel Communications), this time to "Jammin' Oldies" format, resulted in another call letter/branding change to WMGE, "Mega 103.5", in 1999.

The station flipped to WMIB on December 31, 2002. For four years, WMIB was an Urban Contemporary-formatted station, with a stronger emphasis on hip hop. It was home to The Doug Banks Morning Show from its launch until late 2005 when it was replaced by The Star And Buc Wild Morning Show, which was cancelled in spring 2006.

On October 5, 2006, WMIB modified its urban format to serve an adult audience, and added the nationally syndicated Steve Harvey Morning Show. On air personality Prince Markie Dee, from the group The Fat Boys, hosted the afternoon drive show. After two years as Urban AC, WMIB returned to Urban Contemporary.

On May 13, 2010, airstaffers at WMIB began posting on their Twitter pages that a format change was coming. Sources were reporting that WMIB would either flip to Talk or Spanish the following day.[1] On May 14, at Noon, the station flipped to Spanish Adult Contemporary. [2][3]

On May 23, 2012, WMIB fired its on-air staff. The next day, at 5 AM, SuperX played Marc Anthony's "Me Haces Falta". After that song, WMIB changed their format to adult hits, and returned to the "SHE 103-5" moniker.[4] The first song on "She" was She's A Beauty by The Tubes. On May 31, 2012, WMIB changed their call letters to WSHE-FM. During its time as "SHE", the station leaned towards modern rock. On April 15, 2013, the station re-branded as "Variety 103-5".

She 103.5 logo, 2012-13

On October 11, 2013, after playing "Waterfalls" by TLC, the station briefly stunted with Dance music as "Evolution 103.5", a format carried by its sister station W228BY, before flipping back to Urban and bringing back the "103.5 The Beat" moniker with a hip-hop intense playlist. [5] The first song after the relaunch was Waka Flocka Flame's freestyle version of "U.O.E.N.O." by Rocko. On October 24, 2013, WSHE changed their call letters back to WMIB. As of November 2013, it became the affiliate of The Breakfast Club, based from sister station WWPR-FM in New York.


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Coordinates: 25°58′05″N 80°12′32″W / 25.968°N 80.209°W / 25.968; -80.209