WSHE (AM)

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WSHE
City of license Columbus, Georgia
Broadcast area Columbus GA area
Branding Fox Sports 1270
Frequency 1270 kHz
First air date October 4, 1947 (as WGBA at 620)
Format Sports
Power 5,000 watts day
188 watts night
Class D
Facility ID 36685
Transmitter coordinates 32°26′16.00″N 85°1′10.00″W / 32.4377778°N 85.0194444°W / 32.4377778; -85.0194444
Former callsigns WGBA (1947-1970)
WHYD (1970-1994)
WTMQ (1994-1997)
WMLF (1997-2004)
Former frequencies 620 kHz (1947-1950)
1460 kHz (1950-1954)
Affiliations Fox Sports Radio
Owner 88.5 The Truth, Inc.
Sister stations WAGH, WBFA, WDAK, WGSY, WHAL (AM), WSTH-FM, WVRK

WSHE (1270 AM) is a radio station broadcasting a sports format. Licensed to Columbus, Georgia, USA, the station serves the Columbus area. The station is currently owned by 88.5 The Truth, Inc. and features programming from Fox Sports Radio.[1]

History[edit]

The station started broadcasting October 4, 1947, on 620 kHz at 1 kW daytime only with the call letters WGBA. In the beginning, it simulcast programming of WGBA-FM, which began broadcasting in December 1946.[2]

It was the third station in Columbus. By 1950, the station had moved up the dial to 1460 kHz, with 1 kW full-time, displacing station WSAC. The license for 620 was turned back to the FCC. That frequency eventually wound up being used in La Grange, Georgia. By 1954, WGBA was on 1270 kc. with 1 kW daytime only. The 1460 frequency was reassigned to Phenix City, Alabama with the call letters WPNX. About 1970, the call letters were changed to WHYD, with a full-time country format.

The station was assigned the call letters WTMQ on March 28, 1994. In March 1997, WTMQ was purchased by M&M Partners Inc. and flipped from Spanish-language programming to a Gospel music format.[3][4] On June 20, 1997, the station changed its call sign to WMLF.

In May 2003, the station changed formats from sports talk "The Sports Monster" to Southern Gospel music.[5] On February 27, 2004. the call letters were changed to the current WSHE.[6]

On January 15, 2014 WSHE went silent and then returned to the air on July 25, 2014 with a sports format with programming from Fox Sports Radio.

[edit]

WSHE (AM) logo.png

References[edit]

  1. ^ "WSHE Facility Record". United States Federal Communications Commission, audio division. 
  2. ^ "New Georgia AM Outlet Opens With FM Pickup". Broadcasting. October 13, 1947. Retrieved 13 October 2014. 
  3. ^ "Spanish radio station will sign off soon". Ledger-Enquirer. March 29, 1997. p. B5. 
  4. ^ "Georgia Radio Purchase Establishes Dominant Player". Ledger-Enquirer. July 2, 1997. 
  5. ^ "Fostering a call for Gospel, group awards radio's Jim Foster for bringing Gospel to local airwaves". Columbus Ledger-Enquirer. November 12, 2003. p. C1. 
  6. ^ "WSHE Call Sign History". United States Federal Communications Commission, audio division. 

External links[edit]