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For the Chattanooga, Tennessee radio station formerly known as WSIM, see WJTT.
City of license Lamar, South Carolina
Broadcast area Florence, South Carolina
Branding Star 93.7
Frequency 93.7 MHz
Repeaters 97.1 W246AW (Florence)
Format Hot AC
Audience share 3.8 (Fa'07, R&R[1])
ERP 2,800 watts
HAAT 147.9 meters
Class A
Facility ID 55269
Transmitter coordinates 34°12′12.00″N 79°51′52.00″W / 34.2033333°N 79.8644444°W / 34.2033333; -79.8644444
Former callsigns WXMA (1990-1992)
WKHT (1992-2003)
Affiliations ABC Radio
Owner Miller Communications, Inc.
Webcast Listen Live

WSIM (93.7 FM) is a radio station broadcasting a hot adult contemporary format. Licensed to Lamar, South Carolina, USA, the station serves the Florence area. The station is currently owned by Miller Communications, Inc. and features programing from ABC Radio .[2][3] The programming was also simulcast on WDKD, which now airs W246BX, or "97.1 Frank FM", the HD-2 channel.


In addition to the main station, WSIM has been relayed by a translator to widen its broadcast area.[4][5] W246AW is now "97.1 Frank FM", while W255BD has been a translator for WOLH.[6]

Call sign Frequency
City of license ERP
Class FCC info
W246AW 97.1 Florence, South Carolina 250 D FCC


This station played oldies for several years with the slogan "Good Time Rock and Roll".[7]

More recently, it was adult contemporary. In September 2012, WSIM changed to hot adult contemporary.


  1. ^ "Florence Market Ratings". Radio & Records. 
  2. ^ "WSIM Facility Record". United States Federal Communications Commission, audio division. 
  3. ^ "WSIM Station Information Profile". Arbitron. 
  4. ^ "W246AW Radio Station Information". Retrieved 2009-08-25. 
  5. ^ "W255BD Radio Station Information". Retrieved 2009-08-25. 
  6. ^, Retrieved on 2009-08-25.
  7. ^, Retrieved on 2009-08-25.

External links[edit]