The station began operations in 1971 as WRDR. WRDR was best known for its adult standards format in the 1980s and 1990s. In 1999 the station was sold and became WEMG-FM with a Spanish-language format. After another sale in 2003, the station aired country music for much of the summer, then switched to smooth jazz as WOJZ in late August. After yet another sale, the current call letters and format were instituted in November 2004.