||This article may require cleanup to meet Wikipedia's quality standards. (December 2007)|
|City of license||WSKS: Whitesboro, New York
WSKU: Little Falls, New York
|Branding||97.9 & 105.5 Kiss FM|
|Frequency||WSKS: 97.9 MHz
WSKU: 105.5 MHz
|First air date||WSKS: 1994 (as WOWZ)
WSKU: 1990 (as WOWB)
|Format||Top 40 (CHR)|
|ERP||WSKS: 1,500 watts
WSKU: 2,250 watts
|HAAT||WSKS: 204 meters (669 ft)
WSKU: 161 meters (528 ft)
|Facility ID||WSKS: 53630
|Callsign meaning||KISS Utica|
|Owner||Roser Communications Network|
WSKS (97.9 FM) and WSKU (105.5 FM) are radio stations simulcasting a Top 40 (CHR) format. Licensed to Whitesboro, New York and Little Falls, New York, the stations serve the Utica-Rome area and are currently owned by Roser Communications Network.
WOWZ were the call letters originally assigned to 97.9 FM in the Utica-Rome, New York market beginning in September 1994. The city of license was Whitesboro, New York. It was the first allocation of this frequency in this market.
The station was put on the air by the Professional Broadcasting Corporation (a joint venture of Frank DuRoss and Kenneth Roser) as an adult-contemporary simulcast with WOWB-FM, 105.5 (WOW 105), licensed to Little Falls, N.Y. WOWB-FM was owned by Towpath Communications Limited at the time and had been on the air since 1990.
"Wow-FM", the common name for the simulcast of WOWZ/WOWB, became a Top 40 Rhythmic Station in December 1996. As Wow-FM, "The Beat of Central New York", the station went in a dance direction with Program Director J.P. Marks at the helm. Marks had previously worked on the station as the nighttime air personality under the adult contemporary format when he had a nighttime Top 40 show after leaving Hot 107 (WRCK) when they changed format to Classic Rock Rock 107.
WOWZ was sold to Clear Channel Communications in 2000. The Top 40 Rhythmic format was abandoned and in 2001, the station became WSKS-FM, "Kiss FM". It continued the simulcast with 105.5, which became WSKU during the sale to Clear Channel. WSKS was previously on 102.5 FM (now WUMX).
Clear Channel closed its operations in Utica, New York in 2007, and the KISS-FM stations on 97.9 WSKS and 105.5 WSKU were bought back by founder Ken Roser's "Roser Communications Network." The format of the station remained the same. The current program director is Shaun Andrews.
In a news released issued by the Roser Group on Friday, May 15, 2009, the company announced that effective 7:30 a.m. on Monday, May 18 the station was going to switch formats due to "financial constraints".
On Monday, May 18, 2009 the station officially signed off at 7:31 a.m. and played new music for approximately 2 hours calling themselves "Beautiful Music", before coming clean to announce that all of the "format changes" were actually a publicity stunt and part of announcing their new program lineup and radio hosts.
- "Back Home .KISS-FM to begin playing new musical format on Monday". Utica Observer Dispatch. 2009-05-15. Retrieved 2009-05-29.
- "Kiss FM signs off, replaced by 'Beautiful Music'". Utica Observer Dispatch. 2009-05-18. Retrieved 2009-05-29.
- "Just a publicity stunt - KISS FM remains on air despite weekend claims". NBC-WKTV News Channel 2. 2009-05-18. Retrieved 2009-05-18.
- Query the FCC's FM station database for WSKS
- Radio-Locator information on WSKS
- Query Nielsen Audio's FM station database for WSKS
- Query the FCC's FM station database for WSKU
- Radio-Locator information on WSKU
- Query Nielsen Audio's FM station database for WSKU