|City of license||Micanopy, Florida|
|Broadcast area||Gainesville-Ocala, Florida|
|Branding||Newstalk 97.3 The Sky|
|First air date||1985 (as WGLV)|
|Format||News Talk Information|
|Callsign meaning||The Big SKY|
|Former callsigns||WGLV (1985-1987)
|Affiliations||ABC Radio , Jones Radio Network, Premiere Radio Networks|
(Entercom Gainesville License, LLC)
WSKY-FM (97.3 FM) is a radio station broadcasting a News Talk Information format. Licensed to Micanopy, Florida, USA, the station serves the Gainesville-Ocala, Florida area. The station is currently owned by Entercom Communications.
When the station signed on in 1998, the original on-air slogan was "Sky King," but this was later shortened to "The Sky." WSKY carries a variety of local and national programming, including political talk radio, call-in advice shows, and paid programming. Its political talk radio programming is politically conservative.
What is now WSKY began operations in 1985 on 97.7 FM as WGLV, an adult contemporary station known as "Gainesville's Love 98." WGLV was co-owned with WGGG-AM 1230, a longtime legendary Top 40 station in the market, and tried to take advantage of the connection by hiring legendary WGGG personality "Boomer" Hough as its first morning show host. However, Hough's show lasted only a few months. WGLV tried to further bank on the legendary WGGG calls in 1987 by adopting a 1970s-based oldies format as WGGG-FM and declaring "The Legend is Back!"; this, too, proved short-lived. After WGGG-AM/FM were sold in 1989, WGGG-FM became WLCL, a soft AC station branded as "Clear FM".
From 1993 until the debut of WSKY in 1998 (except for a brief period during which it programmed oldies as WGGO "Go 97.7"), the station was known as WRRX "97-X". At that time, the station featured a mainly rock format which was partially programmed via satellite from an outside provider, and locally in certain dayparts, featuring an eclectic variety of music best identified as Adult Album Alternative. 97-X had a small yet loyal following in the local Gainesville music scene.
WSKY debuted at its new 50,000-watt 97.3 FM frequency on June 7, 1998, following a sale to current owners Entercom.
WSKY was given an award for its news reporting during the 2004 hurricane season, which hit WSKY's broadcast area especially hard.
List of programs
||This article is in a list format that may be better presented using prose. (September 2008)|
- The Bob Rose Show
- The Doug Clifford Show
- The Jay Anderson Show
Nationally syndicated programs
- Laura Ingraham
- Andy Dean
- Sean Hannity
- Rush Limbaugh
- Michael Savage
- Coast to Coast AM
- Kim Komando
- Handel on the Law
- Clark Howard
- Query the FCC's FM station database for WSKY
- Radio-Locator information on WSKY
- Query Nielsen Audio's FM station database for WSKY