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For the Philadelphia FM radio station formerly known as WSNI, see WRFF.
WSNI logo.png
City of license Keene, New Hampshire
Branding Sunny 97.7
Frequency 97.7 MHz
First air date February 1983
Format Adult Contemporary, occasional Classic hits
ERP 2,150 watts
HAAT 169 meters (554 ft)
Class A
Facility ID 9795
Transmitter coordinates 42°54′57″N 72°19′48″W / 42.91583°N 72.33000°W / 42.91583; -72.33000
Callsign meaning "Sunny"
Former callsigns WXYW, WINQ-FM, WINQ, WOQL[1]
Affiliations Hits & Favorites (Citadel Media)
Owner Saga Communications
(Saga Communications of New England, LLC)
Sister stations WKNE, WINQ, WKBK, WZBK

WSNI (97.7 FM, "Sunny 97.7") is an American radio station licensed to serve the community of Keene, New Hampshire. The station is owned by Monadnock Radio Group, a division of Saga Communications, and the broadcast license is held by Saga Communications of New England, LLC. WSNI airs an adult contemporary music format, via Citadel Media's Hits & Favorites service.[2]


The station's original construction permit was granted on February 1, 1980,[3] with the call letters WXYW assigned on October 28; this was changed to WINQ-FM on December 29, 1982.[1] It took to the air in February 1983,[4] though a license to cover was not issued until May 25, 1984.[5] (The "-FM" suffix was dropped on May 13, 1991.)[1]

WINQ was originally licensed to Winchendon, Massachusetts, and primarily targeted its programming to northern Worcester County. Initially, WINQ offered an easy listening format, airing primarily vocals, as well as several instrumentals an hour. In 1987, the station segued to an adult contemporary format; this gave way to an oldies format two years later. In 1993, WINQ again changed its format, this time to hot adult contemporary.

Saga purchased the station in 2003[6] and began to reorient WINQ to the Keene area. After a brief stint simulcasting WKBK's news/talk format, the station became a country station that August.[7]

In early 2005, Saga swapped formats with its sister station on 98.7 FM, becoming WOQL, an oldies station. Around this time, WOQL relocated from its original transmitter near Winchendon to Fitzwilliam, New Hampshire, improving its signal in Keene.[8]

The station changed its call letters to WSNI on October 16, 2006,[1] prefacing its change to the current adult contemporary format at the end of 2006.[9] WSNI then continued its relocation into Keene; it changed its city of license to Swanzey and relocated its transmitter to Keene in November 2007,[10] and again changed its city of license, this time to Keene itself, in late 2008.[11]


  1. ^ a b c d "Call Sign History". FCC Media Bureau CDBS Public Access Database. 
  2. ^ "Station Information Profile". Arbitron. 
  3. ^ "Application Search Details (1)". CDBS Public Access. Federal Communications Commission. Retrieved January 23, 2010. 
  4. ^ Broadcasting/Cablecasting Yearbook 1989 (PDF). 1989. p. B-141. Retrieved April 9, 2010. 
  5. ^ "Application Search Details (2)". CDBS Public Access. Federal Communications Commission. Retrieved January 23, 2010. 
  6. ^ Fybush, Scott (January 20, 2003). "WWKB To Change Format". North East RadioWatch. Retrieved January 23, 2010. 
  7. ^ Fybush, Scott (August 11, 2003). "Standard Buys Across Border". NorthEast Radio Watch. Retrieved January 23, 2010. 
  8. ^ Fybush, Scott (January 10, 2005). "No "Love" for Albany". NorthEast Radio Watch. Retrieved January 23, 2010. 
  9. ^ Fybush, Scott (January 8, 2007). "WNEW Gets "Fresh"". NorthEast Radio Watch. Retrieved January 23, 2010. 
  10. ^ Fybush, Scott (November 26, 2007). "Entercom/CBS Deal Gets FCC Blessing". NorthEast Radio Watch. Retrieved January 23, 2010. 
  11. ^ Fybush, Scott (November 24, 2008). "And The Job Cuts Keep On Coming...". NorthEast Radio Watch. Retrieved January 23, 2010. 

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