WSRW-FM

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For the FM radio station in Hillsboro, Ohio that held the call sign WSRW-FM from 1979 to 2009, see WQLX.
WSRW-FM
WOOD-FM.jpg
City of license Grand Rapids, Michigan
Broadcast area Grand Rapids-Kalamazoo
Branding Star 105.7
Slogan Your Listen at work station
Frequency 105.7 MHz (also on HD Radio)
First air date February 26, 1962
Format Adult Contemporary (terrestrial signal and HD-1)
Smooth Jazz (HD-2)
ERP 265,000 watts
HAAT 247 meters
Class B
Facility ID 73607
Callsign meaning W StaR West Michigan
Former callsigns WOOD-FM (1962-2010)
Owner Clear Channel Communications
Sister stations WBCT, WBFX, WMAX-FM, WOOD, WSNX-FM, WTKG
Webcast Listen Live
Website star1057online.com

WSRW-FM (105.7 FM, "Star 105.7"), Grand Rapids, Michigan, is an adult contemporary music formatted radio station on the frequency of 105.7 FM. It is heard as far east as Fowlerville, Michigan, and as far north as Big Rapids, Michigan. The station can also be heard as far south as Lagrange, Indiana

History[edit]

The station signed on for the first time as WOOD-FM in 1962. WOOD-FM aired a Beautiful Music format for decades, which in the early 1990s evolved into the current AC format.

WSRW-FM is promoted as Star 105.7 FM. Prior to adopting the "Star" name on November 12, 2001, the station had been known as "EZ 105.7." Presumably the name change was made to help dispel the station's image of being an "elevator music" station. The station's playlist was tweaked to become a brighter, more upbeat AC, which also meant dropping songs by "MOR" or "easy listening" artists such as Barbra Streisand, Barry Manilow and the Carpenters.

WSRW-FM also picked up Delilah's syndicated love-songs show (replacing its locally based "EZ Love Songs") after Delilah was dropped by competitor WLHT.

Like many other AC stations around the country, Star 105.7 plays continuous Christmas music through the holiday season, a practice that began in 2001 with the station's changeover from "EZ 105.7" to "Star." At the time, it was not common for AC stations to adopt all-Christmas formats so early in the year, though WSRW-FM was not the first station to do so, nor was it even the first station in Grand Rapids to do so; competitor WTRV 100.5 FM had already done continuous Christmas music through the holiday season for a number of years, and still does today. However, Star 105.7 successfully promoted its holiday music marathon as musical "comfort food" after the catastrophic events of September 11, and the station has gone all-Christmas every holiday season since. As with many other stations that do the same, WSRW-FM generally experiences an uptick in ratings during their Christmas-music marathons.

WSRW-FM competes for Grand Rapids' Adult Contemporary audience with the Townsquare Media-owned combo of hot AC WLHT and mainstream AC WTRV. WSRW's playlist consists of music from 1980 until today, with a few exceptions from just before 1980. As a consequence of Clear Channel ownership, WSRW has aired American Top 40: The '80s on weekends in recent years.

On November 15, 2010 WOOD-FM changed their call letters to WSRW-FM, to go with the "Star 105.7" branding. It is legally WSRW-FM due to Clear Channel's also owning WSRW in Hillsboro, Ohio. The former WSRW-FM, at 106.7 FM in Hillsboro, is now 106.5 WQLX in Chillicothe, Ohio. By 2012, WSRW-FM was delisted from the Mediabase add board.[1]

Jingles[edit]

Since the launch of Star 105.7 in 2001, WOOD-FM/WSRW has aired almost every WLIT-FM (93.9 FM Chicago, Star 105.7's sister station) package from Reelworld, starting with WLIT 2000. in 2004 the station broke away from the WLIT logo and aired RW'S WNIC package, only to return to the WLIT logo later that November. The WLIT logo has long been a favorite for west Michigan radio listeners for years, even when WSRW goes all Christmas every year.

WSRW currently airs the Reelworld One AC service with the now heritage WLIT logo. The change came after the launch of WSRW airing WLIT 2007, and recycling all of their other WLIT packages. More recently, WSRW has once again phased in all of the WLIT packages they had been using since the launch. However, in January 2011 WSRW dropped their old WLIT packages and is now just using RW One AC. The WLIT logo has been kept intact.

Slogans[edit]

Commercial free hours: 2001-2008

Today's hits and yesterdays favorites: 2008-2010

Your listen at work station: 2010–Present

General staff[edit]

Program Director: John Zelma

General Manager: Tim Fagan

Operations Manager: Doug Montgomery

Director of Sales: Bruce Law

Radio Personalities[edit]

Tommy & Brook | 5am-9

Robin Rock | 9am-2pm

Kelly Iris | 2pm-7

Delilah | 7pm-Midnight

Bruce Scott | Midnight-5am

Helen Little & JT | Weekends

HD Radio[edit]

WSRW-FM is licensed for HD Radio operations and features Broadcast Architecture's "Smooth Jazz Network" programming on its HD-2 side channel. The last time Smooth Jazz was available as a full-time format in the market was in the late 1990s, on the former WQFN 100.5 FM (now WTRV).

References[edit]

Sources[edit]

External links[edit]

Coordinates: 42°39′18″N 85°31′37″W / 42.655°N 85.527°W / 42.655; -85.527