|City of license||Charleston, South Carolina|
|Broadcast area||South Carolina Lowcountry|
|Slogan||Hit Music Now|
|First air date||1945|
|Format||Top 40 (CHR)|
|Callsign meaning||"S"conni"X" (previous owner)|
|Former callsigns||WTMA-FM (1945-1960s)
|Sister stations||WWWZ, WIWF, WTMA|
WSSX-FM (95.1 FM, "95SX") is a Top 40 contemporary hit radio (CHR) music formatted radio station located in Charleston, South Carolina. The station is licensed by the Federal Communications Commission (FCC) to broadcast with an effective radiated power (ERP) of 100 kW. The station is owned by Cumulus Media.
When the FCC started to limit simulcasts of AM and FM stations in the late 1960s, WTMA-FM became WPXI, with an automated beautiful music format. In 1975, WPXI changed to urban contemporary as "Super 95 Soul". Although it was still automated, it was noted as being one of the few commercial urban FMs in South Carolina at the time.
In 1981, WPXI dropped the Urban format as the station became WSSX, with a Top 40/AOR hybrid. Known as "The Rock n' Roll Station", the station went to #1 in the ratings within a year. By 1983, the station had transitioned to Mainstream Top 40 (now known as CHR) as "95SX", again going #1 on several occasions throughout the remainder of the 1980s.
By 1993, WSSX's ratings had begun to decline as the station shifted away from CHR to Hot Adult Contemporary as 95-Mix (later changed to Mix 95.1). This lasted until September, 1995 when the station returned to CHR and its 95SX handle.
As of January 2010, WSSX, whose direction favored adults and at times took a conservative approach by playing Hot AC or Pop/Rock artists, has begun to shift towards a Rhythmic-leaning direction, as it now favors Rhythmic Pop acts. This move might be due to a changing taste in its listeners' musical choices and its decision to attract a younger demo. The station's main competitor, Apex Broadcasting's WIHB, switched to a hip hop format in March 2010. This leaves WSSX as the only CHR station in the market.
95SX's official station mascot is the "95SX Party Parrot."
- 5:30AM–10:00AM The Bert Show (National Syndication)
- 10:00AM–3:00PM Jessica Chandler
- 3:00PM–7:00PM Yonni Rude
- 7:00PM–11:00PM Adam Bomb
Former on-air staff
- John Quincy
- Tanya Brown
- Brooke Ryan
- "Just Plain" Mike
- Greg Pitt
- Kain Cameron
- "Special" Ed
- Ali O.
- Tim Ryan
- Spoon on the Radio
- Mr. Phil
- Jason Cage
- Karen Paige
- Steve Waters
- Josh Dukes
- Beau Daniels
- Ricky Lee Ocean
- Brian "Miami" Philips
- Bill Jordan
- Jay Donovan
- Chris Kelley (aka Chris Winston)
- Dave "The Hit Man" Alan
- Nina Hunt
- Michael Angelo
- "Michael D" Forcier
- Kathy Scott
- Jeff "The Hoser" Williams
- Official station website
- Query the FCC's FM station database for WSSX
- Radio-Locator information on WSSX
- Query Nielsen Audio's FM station database for WSSX