WSSX-FM

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WSSX-FM
WSSX-FM logo.png
City of license Charleston, South Carolina
Broadcast area South Carolina Lowcountry
Branding 95SX
Slogan Hit Music Now
Frequency 95.1 MHz
First air date 1945
Format Top 40 (CHR)
ERP 100,000 watts
HAAT 305 meters
Class C0
Facility ID 72378
Callsign meaning "S"conni"X" (previous owner)
Former callsigns WTMA-FM (1945-1972)
WPXI (1972-1981)
Owner Cumulus Media
Sister stations WWWZ, WIWF, WTMA
Webcast Listen Live
Website 95sx.com

WSSX-FM (95.1 FM, "95SX") is a Top 40 contemporary hit radio (CHR) music formatted radio station located in Charleston, South Carolina. The station is licensed by the Federal Communications Commission (FCC) to broadcast with an effective radiated power (ERP) of 100 kW. The station is owned by Cumulus Media. Its studios are located in North Charleston and the transmitter tower is located in Mount Pleasant.

History[edit]

95.1 originally signed on in 1945 as WTMA-FM, the sister to WTMA AM 1250. By the late 50s, WTMA-FM was simulcasting much of the AM's programming full-time, which was Top 40 by that point.

When the FCC started to limit simulcasts of AM and FM stations in the late 1960s, WTMA-FM became WPXI in 1972 with an automated beautiful music format. In 1975, WPXI changed to urban contemporary as "Super 95 Soul". Although it was still automated, it was noted as being one of the few commercial urban FMs in South Carolina at the time.

In 1981, WPXI dropped the Urban format as the station became WSSX, with a Top 40/AOR hybrid. Known as "The Rock n' Roll Station", the station went to #1 in the ratings within a year. By 1983, the station had transitioned to Mainstream Top 40 (now known as CHR) as "95SX", again going #1 on several occasions throughout the remainder of the 1980s.

By 1993, WSSX's ratings had begun to decline as the station shifted away from CHR to Hot Adult Contemporary as 95-Mix (later changed to Mix 95.1). This lasted until September, 1995 when the station returned to CHR and its 95SX handle.

95SX's logo prior to 2010.

In October 2007, following sister WSUY's flip from mainstream AC to country, the station invited listeners from the station to tune to 95.1FM saying "Welcome 96.9 Listeners."

As of January 2010, WSSX, whose direction favored adults and at times took a conservative approach by playing Hot AC or Pop/Rock artists, has begun to shift towards a Rhythmic-leaning direction, as it now favors Rhythmic Pop acts. This move might be due to a changing taste in its listeners' musical choices and its decision to attract a younger demo. The station's main competitor, Apex Broadcasting's WIHB, switched to a hip hop format in March 2010. This leaves WSSX as the only CHR station in the market.

95SX's official station mascot is the "95SX Party Parrot."

On-air staff[edit]

  • 5:30AM–10:00AM The Bert Show (National Syndication)
  • 10:00AM–3:00PM Jessica Chandler
  • 3:00PM–7:00PM Yonni Rude
  • 7:00PM–11:00PM Adam Bomb

Former on-air staff[edit]

  • John Quincy
  • Tanya Brown
  • Brooke Ryan
  • "Just Plain" Mike
  • Greg Pitt
  • Kain Cameron
  • "Special" Ed
  • Jiggy
  • Kosmo
  • Ali O.
  • Tim Ryan
  • Spoon on the Radio
  • Mr. Phil
  • Michael Chase
  • Flash Phelps
  • Jason Cage
  • Karen Paige
  • Steve Waters
  • Josh Dukes
  • Beau Daniels
  • Ricky Lee Ocean
  • Brian "Miami" Philips
  • Bill Jordan
  • Jay Donovan
  • Chris Kelley (aka Chris Winston)
  • Andrea
  • Dave "The Hit Man" Alan
  • Nina Hunt
  • Michael Angelo
  • "Michael D" Forcier
  • Kathy Scott
  • Jeff "The Hoser" Williams
  • Mitch Zatto
  • Ric Rush

External links[edit]



Coordinates: 32°47′46″N 79°50′28″W / 32.796°N 79.841°W / 32.796; -79.841