WSTR (FM)
| City of license | Smyrna, Georgia |
|---|---|
| Broadcast area | Atlanta metropolitan area |
| Branding | Atlanta's Star 94 |
| Slogan | Your Life and Your Music |
| Frequency | 94.1 MHz (also on HD Radio) |
| First air date | 1967 |
| Format | Hot Adult Contemporary |
| ERP | 100,000 watts |
| HAAT | 310.4 meters |
| Class | C0 |
| Facility ID | 30822 |
| Callsign meaning | STaR 94 |
| Former callsigns | WKXI (1967-1977) WQXI-FM (1977-1989) |
| Owner | Lincoln Financial Media |
| Webcast | Listen Live |
| Website | www.star94.com |
WSTR ("Star 94", 94.1 MHz) is an Atlanta FM radio station airing an Hot Adult Contemporary format during the week and a 1990's pop music format on weekends. It is owned by Lincoln Financial Media, and has Smyrna, Georgia as its city of license.
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[edit] History
94.1 was once WGST-FM and was given away in the 1950s as FM did not take off. In the 1960s, WDJK appeared to occupy 94.1 as a brand new station, associated with WYNX (AM-1550) in Smyrna. Within two years, the station was sold to the owners of WQXI (AM-790), which was Atlanta's leading Top 40 Rock station. FM-94.1 then became easy listening WKXI. By 1969 the station had adopted WQXI-FM as its call letters, and in mid-1977 the station was officially rechristened 94Q (WQXI-FM). It became one of Atlanta's dominant FM stations and remained so until 1987, when its audience share began to dwindle. Various tweaks were made to the music mix, followed by an outright change of direction in early 1989 that competed head-to-head with then-dominant CHR WAPW/Power 99 (now WWWQ). 94Q was soundly beaten, and the station began to purge most of its management and on-air talent.
94Q also featured a Smooth jazz music program called "Jazz Flavors," which eventually served as the genesis for WJZF "Jazz Flavors 104.1," Atlanta's first smooth-jazz radio station (now WALR-FM), and later on, "WJZZ 107.5" (now WAMJ).
At midnight on November 16, 1989, its name was changed to "Star 94" after obtaining the call sign "WSTR" from a Sturgis, Michigan radio station (now WBET-FM). The station's format bordered between Hot AC and Top 40 (CHR), best described as "Adult Top 40" (a hybrid of Hot AC and Top 40). The station avoided most hip hop and rhythmic-oriented music hitting the Top 40 charts. Between 2007 and 2009, WSTR began to incorporate more hip hop songs in its playlist but remained more pop and rock oriented than most Top 40 (CHR)-style stations. In September 2010, the station began shifting towards a Hot AC format, therefore Nielsen BDS moved WSTR from the CHR (Top 40) to the Adult Top 40 (Hot AC) panel, as the station became more identified with a Hot AC playlist.[1] It also changed its on air slogan to "Your Life...Your Music," to emphasize its acknowledged shift to Hot AC. In February 2011, Star 94 began programming an all 1990's weekend called the "Big 90's Weekend" in response to the all-1980's weekends on WSB-FM.
Several influential air personalities have worked at the Atlanta station, including American Idol's Ryan Seacrest. Seacrest interned on the night show with Tom Sullivan, who trained him in all areas of broadcasting then gave him his first "on air" shift of his career, before moving to weekends. He did this while attending Dunwoody High School in nearby Dunwoody, GA.
WSTR FM shares a tower with WPBA TV 30, and in fact shares the same antenna with WSB-FM 98.5 and WVEE FM 103.3. The three radio stations' transmitters are diplexed together, so that they all feed to the antenna instead of into each other.
WSTR broadcasts in HD Radio. It carries a simulcast of WQXI's sports talk format on HD-3.
[edit] On-air staff
The current staff includes:
- Cindy and Ray in the Morning; 5:30-9am hosted by Cindy Simmons and Ray Mariner
- Heather Branch; 9am-2pm
- Chase Daniels; 2pm-7pm
- Tim Orff; 7pm-12am
- Ryan Seacrest; Sunday 8pm-12am American Top 40
Additional staff:
- Rob Stadler (News Director and Morning Newsman)
- Michael Chase (Music Director)
- Doug Miller (Production Director)
- Casey Tate (Cindy and Ray Producer)
Former staff:
- Chris Carter, former traffic reporter
- Darik At Night, former evening personality. Hosted by Darik Kristofer (now at WIAD-FM)
- Kristen Gates, former weekender, morning/afternoon show producer. Former mornings @ WKHX. Currently mornings WUBL
- Bender, former weekend/fill-in personality
- Billy Brown, former evening personality
- Mike "Superphat Mikey" Dennison, former co-host of The Morning Mess (as of 3/5/2009)
- Craig Hunt, former afternoon personality
- Tripp West, former mid-day personality currently @ 94.9 WUBL in Atlanta
- J. Bird, former weekend/fill-in personality
- Eileen Kimble, former weekend personality
- Nikki Knight, former evening personality
- Eric Lauer, former weekend personality
- Derek James, former weekend personality (now a television anchor and meteorologist for FOX Charlotte)
- Vikki Locke, former morning personality (now at WSB-FM)
- Mike Macho, currently on WKHX-FM
- Jamie Massey, now at KNIX Phoenix, AZ, formerly mornings @ WUBL
- Shannon Murphy, former co-host of The Morning Mess (as of 3/5/2009,Now co-host of the Mojo In The Morning Show on WKQI-Detroit Channel 955 from 6AM-10AM Eastern Standard Time. www.mojointhemorning.com
- Jim Larsin, former weekend personality (went to WSB-FM, then retired from radio)
- Dallas McCade (known as Madison Chase on Star 94 and its predecessor 94Q) is currently doing mornings with Cadillac Jack on WKHX in Atlanta. Previously co-hosted mornings with Rhubarb Jones at WYAY,Eagle 106.7(Now True Oldies 106.7)
- Steve McCoy, former morning personality
- Mike Oliver, former traffic reporter (Deceased 12/09)
- Marc "Marco" Orem, former host of The Morning Mess (as of 3/5/2009)
- Nudge, former evening personality now nationally syndicated Nudge@night
- Ryan Seacrest is now on American Idol and has a syndicated morning radio show out of Los Angeles, CA.
- Tracy St. George, formerly on WWWQ Atlanta All The Hits Q100, moved to West Palm Beach, FL. to take the afternoon slot at WRMF 97.9
- Kevin Steele, now Program Director of WNGC, WGMG & WPUP/Cox Radio Athens, GA had worked weekends on WKHX
- Tom Sullivan, former morning personality (now co-hosting WXIA-TV Atlanta and Company)
- Wendy Threatt, former afternoon traffic reporter (Now doing afternoon traffic on WSB-AM and WSB-FM)
- Mike Stiles (former morning show producer also worked as Billy Ray Evans on WYAY) Now runs Sketchworks Comedy. Recently filled-in on WGST.
The station's general manager, Mark Kanov, has worked at the station since the late 1960s announced his retirement for late July 2008.
Captain Herb Emory currently doing morning and afternoon traffic at WSB-AM and also host the Bellamy Strictland 120 Nascar show on weekends. John Willyard, former imaging/commercial voice and weekend personalty. Now voice of TV, cable, Country radio stations and the CMA Awards on ABC-TV since 1996.
[edit] References
[edit] External links
- Star 94 official website
- Star94.FM - Listen Live to Star94 FM
- Query the FCC's FM station database for WSTR
- Radio-Locator information on WSTR
- Query Arbitron's FM station database for WSTR
- Lincoln Financial Media
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