|Channels||Digital: 30 (UHF)
Virtual: 30.1 (PSIP)
|Owner||Lotus Communications Corporation
|Call letters' meaning||W TAMpa|
La Familia Network
My Family TV
WTAM-LD channel 30 is a low-power television station in Tampa, Florida. It provides over-the-air service to the Tampa - St. Petersburg area on digital channel 30 from its transmitter in Riverview. The license and facilities are owned by Lotus Communications Corporation of Los Angeles, California and its branded as Mira TV.
The station signed on in August 2005 as TV Informa 30, affiliated with the Mexican Multimedios network, but closed down in February 2006, after failing to find any cable system that would offer the channel in their line-up. Being a low-powered station with no connections with any local full-powered outlets, WTAM was exempt from the Federal Must-carry rules that full-powered stations enjoyed, meaning that cable and satellite companies weren't obligated to offer the channel. Apparently not having the funds or the patience, Lotus opted to shut down WTAM, instead of keeping the station on the air as a terrestrial-only offering.
As of November 2006, WTAM has returned to the air under Rios as a family-oriented channel, TV Visión, still affiliated with Multimedios and also including programming from La Familia Network, brokered by Lotus to TV Vision Network, LLC, a broadcaster founded and owned by Francisco Rios, a founder of the Brandon Christian group, CPR Ministries. WTAM also carried some bilingual, locally produced programs, such as Project 1805 (a weekly music video countdown), El Mundo de Luisitin (a children's program) and Total Action (featuring local sports). It was unknown how long TV Visión's contract with Lotus lasted.
In April of 2013, WTAM-LD officially launched CNN Latino Tampa, under the operations of SIMA Communications, LLC by its new owner TMA-TIG. However, in February 2014, it was announced that CNN Latino would cease operations by the end of that month, forcing its affiliates, including WTAM-LD, to find alternate programming to fill their slots.
The station's digital channel is multiplexed:
|30.1||WTAM-LD1||main WTAM-LD programming / Mira TV|
|30.2||WTAM-LD2||Mi Musica Music Videos|
|30.3||WTAM-LD3||TV Reino (Christian Spanish)|
- St. Petersburg Times: "Spanish TV, rated G", July 28, 2006.
- Hispanic PR Wire (press release): "U.S. Hispanic Channel from TV Vision Network Launches on Verizon FiOS TV in Tampa Bay Area", September 15 (year unknown).
- "ValCom, Inc. Launches My Family TV in Tampa Bay Market". Retrieved 2010-04-29.
- Legacy TV affiliate list
- The Poynter Institute: "CNN Latino to shut down by month’s end", February 6, 2014.
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