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WTMB94.5 Logo.jpg
City of license Tomah, Wisconsin
Broadcast area La Crosse, Wisconsin
Branding 94.5 Classic Rock
Slogan More Rock, Less Talk
Frequency 94.5 MHz
First air date March 23, 1989 (as WZFR)
Format Classic rock
ERP 8,300 watts
HAAT 172 meters
Class C3
Facility ID 30305
Transmitter coordinates 43°53′56.00″N 90°29′23.00″W / 43.8988889°N 90.4897222°W / 43.8988889; -90.4897222
Former callsigns WZFR (1989-1994)
WUSK (1994-1997)
WBOG (1997-2003)
Affiliations ABC Radio , Jones Radio Network, Premiere Radio Networks
Owner Magnum Radio, Inc.
Sister stations WBOG, WXYM
Webcast Listen Live
Website classicrockwtmb.com

WTMB (94.5 FM) is a radio station broadcasting a Classic rock format. Previous formats for the station included new age as WZFR, country as WUSK, and oldies as WBOG. Licensed to Tomah, Wisconsin, USA, the station serves the La Crosse area. The station is currently owned by Magnum Radio, Inc. and features programing from ABC Radio, Jones Radio Network and Premiere Radio Networks.[1]


The station went on the air as WZFR on March 23, 1989. On December 20, 1994, the station changed its call sign to WUSK, then on February 3, 1997 to WBOG, and finally on November 19, 2003 to the current WTMB.[2]


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