|City of license||Winston-Salem, North Carolina|
|Broadcast area||Winston-Salem, North Carolina
Forsyth County, North Carolina
|Frequency||1380 AM kHz|
|First air date||1947|
|Power||5,000 Watts daytime
2,500 Watts nighttime
|Callsign meaning||W TOBacco|
|Owner||Davidson Media Group
(Davidson Media Station WTOB Licensee, LLC)
WTOB is an Oldies and Classic Hits formatted broadcast radio station licensed to Winston-Salem, North Carolina, serving Winston-Salem and Forsyth County, North Carolina. WTOB is owned and operated by Davidson Media Group.
The call letters refer to tobacco; and at station breaks in the 1960s and 1970s, the station announced itself as "WTOB in Winston-Salem, the Tobacco Capital of the World". The station's first airdate was in 1947.
WTOB was a Top 40 station in Winston-Salem, North Carolina during the 1950s, 1960s and 1970s. George Lee was one of "The Good Guys", and his trademark sign-off was "Drive safely. The life you save may be your own. Myself, I'd rather be late than be the late George Lee." Other popular DJs were Dick Bennick, The Flying Dutchman, and Rick Dees, who worked at WTOB, WCOG and WKIX when the stations were owned by Southern Broadcasting.
In the 1980s the station played adult standards in addition to airing local and regional sports events, talk programs such as Marge at Large, and other local content such as a barbershop music program. At the end of the 1980s, most of the station's music came from Satellite Radio Networks. The station later switched to CNN radio news. Truth Broadcasting eventually purchased the station and switched it to Christian talk, later airing the same programming as WCOG.
In 2003, Truth Broadcasting stopped selling time to La Movidita, which moved back to WSGH. Que Pasa moved from WSGH to WTOB and WWBG. This was true even though the Spring 2002 Arbitron results showed WTOB had its highest ratings since the change to Spanish programming. At some point not too long after this, Davidson Media purchased WTOB.
On April 1, 2013 WTOB switched back to all-English, dropped all Spanish programming and flipped its format to Oldies (1950s-1970s and Carolina Beach Oldies). Jerry "Big Daddy" Holt (who was not a D.J. at WTOB in the 1960s and 1970s, and recently hosted a beach music show on WNMB in North Myrtle Beach) leased the station from owner Davidson Media and is a the G.M. of WTOB as well as an on-air D.J. The station announced that it was moving its studios to 3rd Avenue in Winston-Salem. WTOB was based on the style and music that made it the top radio station in Winston-Salem in the 1960s and 1970s, and past jingles and sound effects were used. Among the disc jockeys were Curtis Lee, who was on WAIR in the 1960s.
Holt lost his lease in 2014 and took over WSMX, while WTOB switched to a classic hits format on June 1. Coyote Nash, the program director and a DJ, worked at WTOB in the past, as well as WAIR and WKTE. Other DJs were Melanie Michaels (who has worked at WTQR), Rick Archer (WAIR), Curtis Lee, Jim Starr, and Johnny Dean. The new format was non-commercial, with profits being given to local charities.
- "Arbitron Station Information Profiles". Nielsen Audio/Nielsen Holdings. Retrieved June 1, 2014.
- "WTOB Facility Record". Federal Communications Commission, audio division. Retrieved June 1, 2014.
- Mark Burger, "Man Behind the Voice, George Lee, Dies at 67; He Was Active in Radio and Acting," Winston-Salem Journal, September 30, 2006.
- Clodfelter, Tim (March 13, 2013). "WTOB going back to the future with oldies, beach music". Winston-Salem Journal. Retrieved April 10, 2013.
- "NAB Award Winner—Rick Dees". Radio Journal. April 2007 Special NAB Convention Issue. p. 13. Retrieved June 9, 2014.
- Alexandrea Ravenelle, "New Owners Resurrect WCOG Radio," Greensboro News & Record, June 3, 1999.
- "'Missionary' Finds His Field on Triad AM Radio," Greensboro News & Record, July 8, 1999.
- Jamie Kritzer, "Radio Station WWBG Changing Format," Greensboro News & Record, December 27, 2001.
- "Hispanic Radio Stations Switch Places on Dial," Greensboro News & Record, March 20, 2003.
- Jamie Kritzer, "WKRR, WTOB Earn Gains in Ratings War," Greensboro News & Record, August 10, 2002.
- Capshaw-Mack, Carson (July 29, 2013). "WTOB-AM holds rock ’n’ roll reunion". Winston-Salem Journal. Retrieved July 29, 2013.
- Clodfelter, Tim (June 2, 2014). "WSMX to play 'the music you grew up with'". Winston-Salem Journal. Retrieved June 3, 2014.
- Clodfelter, Tim (June 1, 2014). "WTOB starts 'classic hits' format with live DJs". Winston-Salem Journal. Retrieved June 2, 2014.
- "Johnny Dean". WTOB. Retrieved June 24, 2014.
- WTOB Online
- Query the FCC's AM station database for WTOB
- Radio-Locator Information on WTOB
- Query Nielsen Audio's AM station database for WTOB