|City of license||Winston-Salem, North Carolina|
|Broadcast area||Piedmont Triad|
|Branding||THE WTOB AM 1380 Good Guys|
|Slogan||"WTOB in Winston-Salem, the Tobacco Capital of The World"|
|First air date||1952|
|Format||Oldies/Carolina Beach Music|
|Power||5,000 watts day
2,500 watts night
|Owner||Davidson Media Station WTOB Licensee, LLC
WTOB, is an Oldies and Carolina Beach Music radio station based in Winston-Salem, North Carolina and serving the Piedmont Triad of North Carolina. The call letters refer to tobacco; and at station breaks in the 1960s and 1970s, the station announced itself as "WTOB in Winston-Salem, the Tobacco Capital of the World".
WTOB was a Top 40 station in Winston-Salem, North Carolina during the 1950s, 1960s and 1970s. George Lee was one of "The Good Guys", and his trademark sign-off was "Drive safely. The life you save may be your own. Myself, I'd rather be late than be the late George Lee." Other popular DJs were Dick Bennick, The Flying Dutchman, and Rick Dees, who worked at WTOB, WCOG and WKIX when the stations were owned by Southern Broadcasting. In the 1950s-early 1980s, WTOB was constantly rated as the number 1 radio station in Winston-Salem, NC. They are widely known and regarded for "bringing Rock and Roll" to Winston-Salem. Their format was Top 40/Rock and Roll/ Golden Oldies during these years. They always were known for having a very large playlist, excellent news department and many popular D.J.s such as Scott Shannon.
In the 1980s the station played adult standards in addition to airing local and regional sports events, talk programs such as Marge at Large, and other local content such as a barbershop music program. At the end of the 1980s, most of the station's music came from Satellite Radio Networks. The station later switched to CNN radio news. Truth Broadcasting eventually purchased the station and switched it to Christian talk, later airing the same programming as WCOG.
In 2003, Truth Broadcasting stopped selling time to La Movidita, which moved back to WSGH. Que Pasa moved from WSGH to WTOB and WWBG. This was true even though the Spring 2002 Arbitron results showed WTOB had its highest ratings since the change to Spanish programming. At some point not too long after this, Davidson Media purchased WTOB.
The previous Spanish programming included feeds from Mexico, and a couple of local shows. Unfortunately, their ratings fell from the top 50 in the Triad. On April 1, 2013 WTOB switched back to all-English, dropped all Spanish programming and flipped its format to Oldies (1950s-1970s and Carolina Beach Oldies). Jerry "Big Daddy" Holt (was not a D.J. at WTOB in the 1960s and 1970s, and recently hosted a beach music show on WNMB in North Myrtle Beach) leased the station from owner Davidson Media and will be a DJ. The station announced that it was moving its studios to 3rd Avenue in Winston-Salem. WTOB will be based on the style and music that made it the top radio station in Winston-Salem in the 1960s and 1970s, and past jingles and sound effects will be used. Among the Disc Jockeys are Curtis Lee, who was on WAIR in the 1960s, Dickie Dee who was an original WTOB "Good Guy" in the 1960s and Charlie Brown who was at WKIX Channel 85.
- Mark Burger, "Man Behind the Voice, George Lee, Dies at 67; He Was Active in Radio and Acting," Winston-Salem Journal, September 30, 2006.
- Clodfelter, Tim (March 13, 2013). "WTOB going back to the future with oldies, beach music". Winston-Salem Journal. Retrieved April 10, 2013.
- "NAB Award Winner—Rick Dees". Radio Journal. April 2007 Special NAB Convention Issue. Retrieved March 24, 2009.
- Alexandrea Ravenelle, "New Owners Resurrect WCOG Radio," Greensboro News & Record, June 3, 1999.
- "'Missionary' Finds His Field on Triad AM Radio," Greensboro News & Record, July 8, 1999.
- "SAM," Winston-Salem Journal, May 3, 2001.
- Jamie Kritzer, "Radio Station WWBG Changing Format," Greensboro News & Record, December 27, 2001.
- "Hispanic Radio Stations Switch Places on Dial," Greensboro News & Record, March 20, 2003.
- Jamie Kritzer, "WKRR, WTOB Earn Gains in Ratings War," Greensboro News & Record, August 10, 2002.
- Capshaw-Mack, Carson (July 29, 2013). "WTOB-AM holds rock ’n’ roll reunion". Winston-Salem Journal. Retrieved July 29, 2013.
- Official website
- Query the FCC's AM station database for WTOB
- Radio-Locator Information on WTOB
- Query Nielsen Audio's AM station database for WTOB