WTOK-FM

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WTOK-FM
Hot102prlogo.jpg
City of license San Juan
Broadcast area Puerto Rico
Branding HOT 102
Slogan "Enciéndenos"
"Sólo Hot Hits"
Frequency 102.5 MHz
First air date 1961
Format Rhythmic Top 40
ERP 50,000 watts
HAAT 347 meters
Class B
Facility ID 4936
Callsign meaning To K from Toca
Former callsigns WIAC-FM (1961-2010)
Affiliations WCMN-FM, WMIO
Owner Jesus M. Soto
(WIAC-FM, Inc.)
Website http://www.hot102pr.com

WTOK-FM is a radio station based in San Juan, Puerto Rico and owned by Jesus Soto's WIAC-FM, Inc.

WTOK-FM history[edit]

During most of its history, WTOK-FM was called "Sistema 102" and the call sign was WIAC-FM. On January 9, 2009, MSG acquired WIAC-FM and at same time the Toca De To' brand. On January 16, 2009, Toca De To' launched on WIAC-FM 102.5 FM. On July 27, 2010, MSG Radio Inc., changed the call sign to WTOK-FM referred to the word "Toca". On July 4, 2011, began a new programming under the name of "HOT 102"

Toca De To'[edit]

The Toca De To' brand launched on May 2004 after Uno Radio Group acquired WCMN-FM. During most of its history WCMN-FM was called "Delta 107". In May 2004, WCMN-FM changed its brand name from "107.3 Delta" to just "107.3" and added the "Toca De To'" slogan which eventually became the new brand name.

In March 2007, Uno Radio Group officially acquired WMIO from Bestov Broadcasting (previously known as Audioactiva 102.3 FM) and chained it with WCMN-FM.

On January 9, 2009, MSG Radio Inc. acquired WIAC-FM from Bestov Broadcasting and signed a shared services agreement with Uno Radio Group which allows MSG Radio Inc. to use the brand Toca De To' on January 16, 2009. Old Toca De To' stations WCMN-FM 107.3 and WMIO 102.3 continue as "107.3 Mi Emisora" and do not simulcast WIAC-FM.

On July 27, 2010, MSG Radio Inc., changed the call sign to WTOK-FM referred to the word "Toca".

HOT 102[edit]

On July 4, 2011, began a new programming under the name of "HOT 102", leaving behind the brand "Toca De To'". The new format of the station is an American CHR, featuring a heavily Rhythmic/Dance-leaning direction but includes Pop songs. They are the only Top 40 in Puerto Rico to have a format consisting of English-language hit music. In August 2011 and after 102.5 FM change its name to Hot 102, 107.3 FM adopted again the brand "Toca De To" but this time as a slogan.

In September 2011, WTOK began to shift from a Top 40/CHR direction to a more Rhythmic/Dance-based approach. Because of this shift, the station was moved from Mediabase's Spanish Contemporary panel to its Rhythmic panel. This marks the first time since 2000 that Puerto Rico had a Spanish-language Rhythmic Top 40 station from the commonwealth reporting to an English-language format panel in a music trade publication. The last one being WMEG, when it was a reporter on Nielsen BDS' Rhythmic panel.

On September 21, 2012, Jesus Soto acquired WTOK-FM from MSG Radio, through licensee WIAC-FM, Inc.

On October 9, 2012, WTOK-FM acquired Mi Emisora brand and as off that very same day, the latter acts as a re-transmitter for the HOT brand.

Logos[edit]

External links[edit]

Coordinates: 18°16′48″N 65°56′42″W / 18.280°N 65.945°W / 18.280; -65.945