WTRU

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For the radio station based out of Muskegon, Michigan on AM 1600 during the 1970s and 1980s, see WMHG.
WTRU
WTRU "The Truth" Logo
City of license Kernersville, North Carolina
Broadcast area Piedmont Triad
Branding 830 AM "The Truth"
Slogan Central North Carolina's Voice of Truth
Frequency 830 kHz
Format News/Talk/Christian
Power 50,000 watts day
10,000 watts night
Owner Truth Broadcasting
Website http://www.truthnetwork.com

WTRU is a radio station licensed to Kernersville, North Carolina. It operates on 830 AM, with broadcasting power of 50 kilowatts during the day and at 10 kilowatts during the night. The station formerly used the callsigns WWMO, WETR and WXII.

It is owned and operated by Truth Broadcasting Corporation, broadcasting predominantly preaching and teaching on Christian- and Bible-based topics in central North Carolina. Truth Broadcasting is owned by Stuart Epperson, Jr., son of Stuart Epperson, founder of Salem Communications and one of America's 25 most influential evangelicals according to Time magazine.

The station is the flagship of the "Truth Radio Network," a network of stations in North Carolina, South Carolina, Virginia, Iowa and Utah airing much of the same programming as WTRU.

History[edit]

The station started as WWMO in Eden, North Carolina with a Southern gospel and preaching format. In 1995, the callsign was changed to WETR and the station moved to the old Color Tile building on High Point Road in Greensboro, North Carolina. WETR offered a mix of "entertainment radio" programming that included talk radio such as The Fabulous Sports Babe and Dr. Laura, and beach music.[1]

New towers were built outside Walkertown, North Carolina to improve coverage of the entire Greensboro-High Point-Winston Salem market. In 1997, Hearst-Argyle Television, owner of area NBC affiliate WXII-TV, bought the station and changed callsigns to WXII, and a news radio format was used that included audio from some WXII-TV news broadcasts.[2][3] Truth Broadcasting bought the station in June 2000 and, after a few weeks of silence, returned it to the air with the current format and call letters.[4] From 1956 til 1992 the WTRU calls were assigned to the now silenced AM 1600 in Muskegon Heights, Michigan.

As of August 2011, WTRU simulcasts its broadcast on 97.7FM (W249BZ-Clemmons) which covers the Forsyth County area and 102.9FM (W275AL-High Point) which helps cover High Point and parts of Greensboro.

References[edit]

  1. ^ Leigh Pressley, "AM Station Is Changing Tune, Town," Greensboro News & Record, November 10, 1995.
  2. ^ Jeri Rowe, "A Powerful AM Radio Station Gives NBC Affiliate WXII a Bigger Punch Regionwide", Greensboro News & Record, November 6, 1998.
  3. ^ http://www.fccinfo.com/CMDProEngine.php?sCurrentService=FM&tabSearchType=Appl&sAppIDNumber=221002
  4. ^ Mark Binker, "WTRU Debuts with Christian Format: The Radio Station Features a Talk Show with Local Broadcasters Preston Parrish and John Fonville", Greensboro News & Record, September 4, 2000.

External links[edit]

Coordinates: 36°11′58″N 80°12′25″W / 36.19944°N 80.20694°W / 36.19944; -80.20694