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City of license Coldwater, Michigan
Broadcast area [1] (Daytime)
[2] (Nighttime)
Branding The Voice of Branch County
Slogan Your Greatest Hits, AM 1590
Frequency 1590 kHz
Translator(s) 95.5 W238CD (Coldwater)
First air date August 7, 1949
Format Full service/Oldies
Power 5,000 watts (Daytime)
1,000 watts (Nighttime)
Class B
Facility ID 67757
Callsign meaning We're The Voice of Branch County
(formerly Twin Valley Broadcasters)
Affiliations Greatest Mojo (Cumulus Media)
Owner Midwest Radio Group
Webcast Listen Live
Website wtvbam.com

WTVB, AM 1590, is a regional radio station located in Coldwater, Michigan. It carries largely oldies music and local news and sports, with the ABC Radio Network as its source for national news, and carries Cumulus Media's Classic Hits format. Midwest Communications owns WTVB-AM.

The call letters originally stood for Twin Valley Broadcasting and are in no way connected to any television station, although the station bills itself as "The Voice of Branch County. The "valleys" mentioned (ironically Coldwater is in one of the highest parts of southern Lower Michigan) are apparently the short Coldwater River and the St. Joseph River in south-central Michigan.

WNWN-FM Radio (FM 98.5) "WIN 98-5," licensed to Coldwater and now a country music station primarily targeting the Battle Creek and Kalamazoo areas, was originally WTVB-FM at 98.3, the FM signal that duplicated WTVB when FM radio was new. Like most AM radio stations, WTVB's signal is drastically weakened at night and does endure severe interference during thunderstorms.

WTVB was previously known as 16/TVB for a time. Even 10+ years after that campaign was stopped, and WTVB was officially known as AM 1590 WTVB, local community members have been known to refer to the station as 16/TVB.


Local programming on WTVB consists of a morning show, "Midday Journal" and "Evening Journal". The News Department covers Branch County with breaking news and updates. The Sports Department covers local high school sports with up-to-the-minute status updates, and live broadcasts. Traditionally, live sports broadcasts have followed the Coldwater Cardinals. Other features include Detroit Lions football, and NASCAR Racing.

Morning show[edit]

The morning show is titled "Delaney in the Morning", with Ken Delaney. Previous show co-hosts have included Heather Daniels, Kevin Ireland, Jim Measel and Gary Hart. The morning show features local news and agriculture reports, horoscopes, a "birthday club", Mike Huckabee's morning edition of "The Huckabee Report", and a Wall Street stock report from various local financial institutions. WTVB is a community-oriented station, and the show also includes various live interviews from community figures.

Midday Journal[edit]

The AM 1590 Midday Journal is an hour-long local production, starting at 12:00 noon each weekday. The program partly consists of local news and sports, stock reports, "The Huckabee Report", and a look in the world of agri-business news, among others.

Evening Journal[edit]

The AM 1590 Evening Journal is designed to be programming to "send you home" after a long workday. The programming includes NASCAR Updates, a look at stocks, a "Coaches Corner" high school sports segment (except in summer), and the afternoon "Huckabee Report".


AM 1590 also features the "Greatest Hits of the 60s, 70s, and 80s". This music is considered an oldies format.

Prior to adopting the current oldies format early in 2008, WTVB was an affiliate of ABC's Classic Hits (formerly Oldies Radio) format. Earlier in the decade, WTVB was an adult contemporary station with programming fed from ABC's Hits and Favorites (formerly "StarStation") network.



AM 1590 carries the NASCAR Race broadcasts offered by MRN Radio and PRN Radio.

High school sports[edit]

High School sports usually dominate the school year at WTVB. The station broadcasts all Coldwater Cardinal football and boys' basketball contests, home and away. They also air many girls' basketball and softball games, as well as baseball in the spring. AM 1590 is considered the definitive source for Branch County high school sports.


External links[edit]

Coordinates: 41°54′34″N 85°00′21″W / 41.90944°N 85.00583°W / 41.90944; -85.00583