WTWC-TV

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WTWC-TV
Wtwc 2011.png
Tallahassee, Florida-
Thomasville/Valdosta, Georgia
City of license Tallahassee
Branding NBC 40
Slogan Your Entertainment Station
Channels Digital: 40 (UHF)
Virtual: 40 (PSIP)
Subchannels 40.1 NBC
40.2 WTLH simulcast
40.3 Get TV
Network NBC
Owner Sinclair Broadcast Group
(WTWC Licensee, LLC)
First air date April 21, 1983; 31 years ago (1983-04-21)
Call letters' meaning Watching TV With Celine (girlfriend of first co-owner, Charlie Holt)
Sister station(s) WEAR-TV, WFGX
Former channel number(s) Analog:
40 (UHF, 1983-2009)
Digital:
2 (VHF)
Transmitter power 1,000 kW
Height 600 m
Class DT
Facility ID 66908
Transmitter coordinates 30°40′51″N 83°58′21″W / 30.68083°N 83.97250°W / 30.68083; -83.97250
Website www.wtwc40.com

WTWC-TV is the NBC-affiliated television station for Southwestern Georgia and Tallahassee, Florida. It broadcasts a high definition digital signal on UHF channel 40 from a transmitter in unincorporated Thomas County, Georgia (southeast of Metcalf) along the Florida state line. The station can also be seen on Comcast channel 12, Mediacom channel 13, and CenturyLink channel 40. There is a high definition feed provided on Comcast digital channel 432, Mediacom digital channel 813, and CenturyLink digital channel 1040.

Owned by the Sinclair Broadcast Group, WTWC has studios on Deerlake South in unincorporated Leon County, Florida northwest of Bradfordville (with a Tallahassee postal address). Syndicated programming on this station includes New Adventures of Old Christine, The Insider, Entertainment Tonight, and Family Feud among others.

History[edit]

The station signed-on April 21, 1983 as the market's third commercial outlet, broadcasting an analog signal on UHF channel 40. It immediately joined NBC, making Tallahassee became one of the last markets in the United States with full service from all three major networks. Tallahassee had a very long wait for full network service, even though it had been big enough to support at least two stations by the late 1950s and three by the 1960s. However, the Tallahassee market is a very large market geographically, stretching across most of the central Florida Panhandle and much of southwestern Georgia. The only other VHF station in the market is PBS member WFSU-TV. UHF stations do not carry well across large areas, making potential station owners skittish about applying for the available UHF channels in the area. By the 1970s, however, cable had gained enough penetration to make a UHF station viable.

Before WTWC launched, Albany's WALB was the NBC affiliate of choice in the area, especially in the Southwestern Georgia part of the market, where it has city-grade quality. The station's original owners, Holt-Robinson TV, went bankrupt in the mid-1990s. In 1996, Guy Gannett Communications bought the station out of receivership. Sinclair bought WTWC, along with most of Guy Gannett's other television properties, in 1998, giving channel 40 its third owner in a decade.

In 2001, Media Ventures Management (then owner of ABC affiliate WTXL-TV) entered into an outsourcing agreement with Sinclair which then began to operate that station. WTXL merged virtually all of its operations from its original studios on Thomasville Road/U.S. 319/SR 61 in Tallahassee into WTWC's facilities on March 17, 2002. This included the ABC outlet's management and control over cable-only WB affiliate "WBXT". The operational arrangement was the first of its kind in the country.

The Southern Broadcast Corporation (now Calkins Media) acquired WTXL's license on November 30, 2005 but allowed the outsourcing agreement to continue. On February 20, 2006, the partnership between the two stations was dissolved when the Southern Broadcast Corporation gave notice to terminate the agreement with Sinclair. As a result, WTXL moved out of the WTWC building.[1][2] On December 22, 2006, WTWC renewed its affiliation agreement with NBC keeping the station associated with the network through at least 2016.[3] On June 12, 2009, WTWC-TV turned off its analog transmitter and relocated its digital signal from VHF channel 2 to UHF channel 40.[4]

Newscasts[edit]

WTWC made two attempts to air local news, both of which were unsuccessful. Its second attempt lasted from 1997 until 2000 (with broadcasts branded as NBC News 40), but was ultimately shuttered due to poor viewership and budget cuts. Meanwhile, WTXL has traditionally been a distant runner up in the ratings to longtime dominant WCTV.

Throughout the duration of the outsourcing agreement between WTWC and WTXL, the latter station produced some limited newscast programming on WTWC. More specifically, WTXL's on-air team provided WTWC with weekday morning local news and weather cut-ins seen at 7:27 and 8:26 during Today. There were also news and weather briefs aired weeknights at 5:58 and 6:28 on WTWC. In addition, there was severe weather coverage presented when conditions warranted.[5] Since February 2009, the station has utilized the weather team from sister outlet WEAR-TV in Pensacola for weekday morning weather cut-ins during The Today Show (from 7 until 9) tailored to the Tallahassee viewing area. Otherwise, this station currently does not offer any full-length local news programming.

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