Since 1965 this college radio station has been through several changes. The station has changed location and frequency three times. First it was 89.9, then 106.1, then in 1991 was changed to what it is today, 103.1 FM. WUAG currently broadcasts at 18 watts, but that is enough to reach Greensboro.
For 25 years prior to 2007, WUAG was located in the UNCG theater building. After the Brown Building's renovation, WUAG moved there and now has a modern studio and offices. Jack Bonney became general manager in 2003.
The official format of WUAG is Progressive but with a philosophy of "willful eclecticism and minimal musical boundaries". During the weekday business hours the station plays a constantly changing rotation of everything from Americana, punk, electronica, reggae, hip-hop, rock, jazz, local and world music. During the night hours (7pm-1am) and weekend the station airs specialty shows that focus on a specific genre of music. Since WUAG is primarily student-run it has to adapt each semester to the influx of new DJs who may have more of an interest in one type of music over the other.
In 2010, music director Matt Northrup said WUAG had 85 CDs in "heavy rotation", and 15 to 20 new recordings each week, introduced on Northrup's weekly show on Thursday afternoons. WUAG had 100 student DJs, who were told "Less talk, more rock" (though the musical genres varied) and to play eight cuts per hour from the CDs in rotation.
The day to day operations of WUAG are led by full time General Manager, Jack Bonney. The rest of the station is run by a student executive board that consists of a music director, program director, sports director, news director, and promotions/productions director. Along with the changes each semester of DJs, the student executive board changes each year as well.