WUBU
| City of license | South Bend, Indiana |
|---|---|
| Branding | Mix 106 |
| Slogan | "Today's R&B & Old School" |
| Frequency | 106.3 MHz |
| First air date | 1990 |
| Format | Urban Adult Contemporary |
| ERP | 3,000 watts |
| HAAT | 92 meters (302 ft) |
| Class | A |
| Facility ID | 21927 |
| Transmitter coordinates | 41°40′35″N 86°15′08″W / 41.67639°N 86.25222°W |
| Former callsigns | WGRT (9/90-11/90) WMXH (1990-1992) |
| Affiliations | My Fav Station |
| Owner | Partnership Radio, LLC |
| Website | wubufm.com |
WUBU (106.3 FM, "Mix 106") is a radio station licensed to South Bend, Indiana, USA, and serving the South Bend market. The station is owned by Partnership Radio, LLC. WUBU broadcasts an Urban Adult Contemporary format. WUBU FM 106 is affiliated with Citadel Media Networks airing The Touch via satellite.
The station's schedule is as follows: 6AM –10AM Tom Joyner Morning Show, 10AM-3PM Pam Gibson Show, 3PM – 7PM Doug Banks Show, 7PM – 12MID Ron Chavis, 12MID-6AM Hollywood Henderson.
WUBU caters to a true market niche – the African American market – in their 7 county coverage area of Northern Indiana and Lower Michigan. Counties include: Elkhart, LaPorte, Marshall, St. Joseph and Starke counties in Indiana, and Berrien and Cass counties in Lower Michigan. Arbitron Rated #1 Women 25 – 54 and Adults 25 - 54, Monday – Friday 6a – 12a (Spring 2010).[citation needed] Studios are located in downtown South Bend at 401 E. Colfax Ave. in the Commerce Center building next to the East Race on the St. Joseph River. WUBU-FM's website is: www.wubufm.com
[edit] History
WUBU originally signed on in the summer of 1991 in Kalamazoo, MI (city of license Portage), at 96.5 FM as an Adult R&B station. The station's original owner was Larry Langford, Jr., a former Chicago air personality who owned the similarly formatted WLLJ-AM 910 in Cassopolis, Michigan and continues to own that station today (now as classic hits-formatted WGTO). Langford sold the station to Tri-State Broadcasting, Inc., in 1992; Tri-State changed the call letters to WFAT in June of that year and installed an oldies format. The station has gone through several other call letters and formats since and is now WKZO-FM.
106.3 FM in South Bend began operations sometime in the early 1990s; the exact date is unknown, however, the WUBU calls and Urban AC format had surfaced on 106.3 by 1995. The current WUBU at 106.3 programmed a satellite-fed smooth jazz format for a time in the early 2000s before reverting to its previous Urban AC format.
[edit] References
- ^ "Station Information Profile". Arbitron. http://www.arbitron.com/radio_stations/station_information.htm. Retrieved June 21, 2009.
- ^ "WUBU History". Michiguide.com. http://www.michiguide.com/dials/rad-s/wubu.html. Retrieved June 21, 2009.
[edit] External links
- Query the FCC's FM station database for WUBU
- Radio-Locator information on WUBU
- Query Arbitron's FM station database for WUBU
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