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103.7 PLAY logo.jpg
City of license Richmond, Virginia
Broadcast area Richmond, Virginia
Petersburg, Virginia
Branding 103.7 Play
Slogan 90s, 2K, and Today
Frequency 103.7 MHz (also on HD Radio)
Translator(s) 106.1 W291CL (Richmond, relays HD2)
First air date December 23, 1961 (as WFMV)
Format Hot AC
HD2: Top 40 "Hot 106.1"
ERP 20,000 watts
HAAT 256 meters
Class B
Facility ID 37230
Transmitter coordinates 37°30′31.0″N 77°34′37.0″W / 37.508611°N 77.576944°W / 37.508611; -77.576944
Callsign meaning W U RiVer
former branding
Former callsigns WFMV (1961-1969)
WEZS (1969-1988)
WMXB (1988-2010)[1]
Owner SummitMedia, LLC
Sister stations W291CL, WKHK, WKLR, WHTI
Webcast WURV Webstream
Website WURV Online

WURV (103.7 FM) is an American radio station licensed to serve Richmond, Virginia. The station is owned by SummitMedia, LLC, through licensee SM-WURV, LLC.[2] WURV broadcasts an hot adult contemporary music format to the Richmond/Petersburg, Virginia, area.[3]

The station changed formats from adult album alternative (as 103.7 The River) to hot AC (as Play 103.7) at Midnight on September 24, 2013.

Current morning show - 103.7 Play Mornings with Melissa (Chase) & Jack (Lauterback) have won many local and state awards, including the 2013 Best Morning Show (major market category) by the Virginia Association of Broadcasters. They also were voted Richmond's Best Local Radio Personalities/Team in 2012 & 2013 by the readers of Style Weekly.


  1. ^ "Call Sign History". CDBS Public Access Database. Federal Communications Commission Media Bureau. Retrieved December 16, 2011. 
  2. ^ "WURV Facility Record". Federal Communications Commission, audio division. 
  3. ^ "Station Information Profile". Arbitron. Retrieved December 16, 2011. 


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