WUSM-FM

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WUSM-FM
City of license Hattiesburg, Mississippi
Broadcast area Hattiesburg-Laurel
Branding Roots Radio 88.5
Frequency 88.5 MHz
Format Adult Album Alternative/Americana (music)/Eclectic
ERP 3,000 watts
HAAT 129.3 meters
Class A
Facility ID 69214
Transmitter coordinates 31°21′2.00″N 89°22′12.00″W / 31.3505556°N 89.3700000°W / 31.3505556; -89.3700000
Callsign meaning University of Southern Mississippi[1]
Owner University of Southern Mississippi
Webcast yes
Website Official website

WUSM-FM (88.5 FM) is a radio station broadcasting a AAA format. Licensed to Hattiesburg, Mississippi, USA, the station serves the Hattiesburg-Laurel area. The station is currently owned by University of Southern Mississippi.[2][3]

WUSM offers a variety of public affairs programs and music that would otherwise not be available. WUSM's diverse programming includes American Roots Music jazz, blues, Adult Album Alternative, alternative rock and local artists.

WUSM has embarked on a major awareness campaign in January 2011. Starting with a yearly golf tournament, A Round for Roots Radio, Roots Radio 88.5 has spent 2011 engaging in a social media campaign to raise awareness and listenership in the community. WUSM will host a series of concerts in conjunction with fall football games on the University of Southern Mississippi campus. Known as the WUSM Tailgate Concert Series, eight artists will be playing tailgating events at the home games in 2011. Starting with Southbound Crescent on September 3, the concerts will be free and will be broadcast live on WUSM.

WUSM is also co-promoting a live concert with The Saenger Theatre and 206 Front with Leon Redbone on September 26. WUSM is also promoting a monthly series of live concerts in Hattiesburg featuring local, regional, and national acts that will be find raising events for the radio station.

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