|Channels||Analog: 4 (VHF)|
|Owner||Una Vez Mas Holdings, LLC
(Una Vez Mas Atlanta License, LLC.)
|Call letters' meaning||Una Vez Mas|
|Former callsigns||W20AU, W04DB|
|Former affiliations||ShopNBC (to early 2006)|
|Transmitter power||2.5 kW|
WUVM-LP 4 is a low-power television station in metro Atlanta. Carrying ShopNBC until early 2006, it now carries Azteca América. It is also seen locally on DirecTV, one of the few LPTV stations in the country to be seen on satellite TV (since must-carry does not apply to them), possibly because local WHSG-TV is not carried. Likely because of this extra carriage, it is also the only station in the Atlanta-area media market to not have a construction permit nor even an application for digital TV.
It was formerly licensed to VVILPTV Inc. before being transferred to Scott Saldana's ownership; it was later sold to the L4 Media Group of Melbourne, Florida. In July 2006, L4 Media Group agreed to sell WUVM-LP to Una Vez Mas Holdings, LLC for $1.45 million. The station sale was completed on October 26, 2006, and the holding company is Una Vez Mas Atlanta License, LLC.
The city of license is Atlanta, but the very directional antenna is aimed northwest and west from the North Druid Hills area, also covering most of Cobb County. It goes as far as Roswell in the north, Marietta to the northwest, and Lithia Springs to the west.
The WUVM-LP antenna is on the same radio tower, north of Druid Hills, with several other stations: W45DX-D, WATL TV 25 (36.1), and WGCL-TV 19 (46.1). FM stations on the same tower are WWWQ FM 99.7, WRFG FM 89.3, and WKHX-FM 101.5. The tower is located just northwest of the intersection of Briarcliff Road and Clifton Road, near Emory University and the Centers for Disease Control.