WUWM (89.7 FM, "Milwaukee Public Radio") is the flagship National Public Radio station in Milwaukee, Wisconsin. It is owned and operated by the University of Wisconsin–Milwaukee and licensed to the Board of Regents of the University of Wisconsin System. A unit of the UW-Milwaukee College of Letters and Science, the station transmits from the WITI TV Tower in Shorewood, and is based on the seventh floor of Chase Tower in downtown Milwaukee, moving there from facilities in the nearby Shops of Grand Avenue in mid-January 2010.
WUWM airs programming from NPR, Public Radio International, American Public Media, and also airs BBC World Service in the overnight hours. WUWM also airs considerable amounts of local programming and also fills airtime with adult album alternative music. The station's HD Radio HD2 subchannel consists of an automated AAA station known as The Deuce.
WUWM signed on the air in September 1964. Originally a student laboratory, it took on a more professional look with the formation of the Corporation for Public Broadcasting. It was a charter member of NPR in 1971. However, its signal was spotty at best outside of Milwaukee's East Side. That changed in 1978, when WITI donated space on its tower, giving it a fairly decent signal throughout the Milwaukee area. Originally limited to 1,500 watts due to a glut of stations on the lower end of the FM dial in the Chicago-Milwaukee-Madison axis, a change in FCC regulations allowed it to eventually increase its power to 15,500 watts, giving it a signal comparable to the other major stations in Milwaukee.
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