WVBE (AM)

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WVBE
WVBE-AMFM 2009.PNG
City of license Roanoke, Virginia
Broadcast area New River Valley
Branding "Vibe 100"
Slogan "Today's Best R&B and Classic Soul"
Frequency 610 kHz
First air date October 1, 1940
Format Urban Contemporary
Power 5,000 Watts daytime
1,000 Watts nighttime
Class B
Facility ID 41111
Transmitter coordinates 37°18′11.0″N 80°2′33.0″W / 37.30306°N 80.0425°W / 37.30306; -80.0425
Callsign meaning W ViBE
Former callsigns WSLS (1940-1972)
WSLC (1972-2002)
WVBE (2002-present)
Owner Mel Wheeler, Inc.
Sister stations WFIR, WSLC-FM, WSLQ, WVBB, WVBE-FM, WXLK
Website WVBE Online

WVBE is an Urban Contemporary formatted broadcast radio station licensed to Roanoke, Virginia, serving the New River Valley. WVBE is owned and operated by Mel Wheeler, Inc.

[edit] History

Logo used for WSLC-AM from August 1, 1972 to March 13, 2002.

WVBE launched with the callsign WSLS just before noon on October 1, 1940.[1] For over 50 years, the station would carry a Country format. At one time, the now defunct Roy H. Park Broadcasting had owned WSLS-AM-FM-TV, but sold the radios stations because Park also owned a newspaper in Roanoke. After the purchase, the AM became WSLC at midnight on August 1, 1972,[2] but stayed Country, and the FM became Rock WSLQ). Only the TV station still carries the original WSLS letters. At noon on May 25, 2000, the station began simulcasting it new sister station, the former easy listening turned classic rock station WPVR, which was flipped to Country as WSLC-FM, after being purchased by Mel Wheeler Inc. This continued until March 13, 2002, when WSLC-AM was flipped to new calls as WVBE-AM, simulcasting co-owned WVBE-FM Lynchburg, and brought R&B music full time to Roanoke.[3]

[edit] References

[edit] External links



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