WVCW's origins began in 1968 in the basement of the Millheiser House as a carrier current AM radio station known as WJRB, which stood for James River Broadcasting. After a successful run as WJRB, the station changed its call letters in the late 1970s to WVCW. At the time the student staff was trying to expand WJRB from a club into a real radio station, and tried to change the call letters to WVCU. After being told that they station could not be called WVCU, the station asked the FCC for permission to change its call letters to WVCW (double-U) as a way to stick it to the man.
In 1976, WVCW was named one of the top college radio stations in the country by Billboard magazine (12/25/76 issue). WVCW continued on carrier current AM at both 850 AM and later 640 AM until the early 2000s. In 1991, the station relocated to the new T. Edward Temple building and began broadcasting on Continental Cable FM. The relationship with cable FM lasted for over a decade despite the difficulties of connecting to a cable FM station.
In 2001, WVCW began its next chapter as an Internet only radio station first broadcasting on WVCW.cc before moving to the WVCW.org site it uses today.