|Slogan||The Leader in Local Programming|
|Channels||Digital: 41 (UHF)|
|Translators||see table below|
|Owner||Northeast Pennsylvania Educational Television Association|
|First air date||September 26, 1966|
|Call letters' meaning||The World Via Television|
|Former channel number(s)||Analog: 44 (UHF) (1966-2009)|
|Former affiliations||NET (1966-1970)|
|Transmitter power||171 kW|
WVIA-TV is the Public Broadcasting Service (PBS) member Public television station broadcasting on channel 41 to most of northeastern and central Pennsylvania. It is licensed to Scranton, with studios in Jenkins Township (which shares a post office with Pittston) and transmitter at the northeast Pennsylvania tower farm on Penobscot Knob.
In 1963, several men first met at Coughlin High School in Wilkes-Barre to discuss bringing an Educational television station to northeastern Pennsylvania. Twelve of the men formed the Northeast Pennsylvania Educational Television Association, chaired by Wilkes-Barre superintendent of schools Walter Wood. They received a license for channel 44 a year later.
The station's first employee, general manager George Strimel, Jr., was hired in 1965 and given two years to get the station on the air. He was able to do so within nine months, and WVIA-TV signed on for the first time on September 26, 1966. The fledgling station received a considerable assist from the area's commercial stations. WNEP-TV donated the old transmitter and tower facility from WARM-TV (one of the two stations that merged to form WNEP 10 years earlier), while WBRE-TV and WDAU-TV (now WYOU) made their studios available for local productions. All production work was done from the transmitter site.
The station grew rapidly, and within a year moved its offices from First Presbyterian Church in Wilkes-Barre to office space donated by King's College, and later to a school in Scranton. In 1969, WVIA moved to a specially-built studio at Marywood College in Scranton. In 1971, WVIA moved to its current studio in Jenkins Township.
The station didn't take long to become a part of the community; it won the Corporation for Public Broadcasting's award for community involvement for two straight years in the 1970s. It was the only public television station in Pennsylvania to stay on the air during a 1970 budget crisis. When Hurricane Agnes struck the area in 1972, WVIA preempted its programming to air weather reports around the clock, and lent its equipment to WBRE so it could stay on the air.
In 1978, WVIA activated its current tower on Penobscot Knob. It increased the station's coverage by 20%, enabling it to reach 20 counties and giving it a coverage area comparable with most of the area's commercial stations. The station also operates the largest translator network in Pennsylvania.
For many years, through cable coverage WVIA was available on cable systems beyond the Scranton/Wilkes-Barre TV market (including Cablevision in Fairfield County, Connecticut and Nassau County, New York). In part, this was due to its unorthodox programming — in the 1980s, it carried on Saturday and Sunday mornings sitcom reruns such as Leave it to Beaver, and The Dick Van Dyke Show and The Honeymooners on weekday afternoons, and on Saturday nights ran science-fiction series such as Star Trek which ran on WVIA from 1984 to 1994, The Twilight Zone, The Outer Limits, plus Lost in Space on Saturday mornings. Later, the station aired The Waltons at 4:30 and 5 p.m. and All in the Family at 6 p.m. from 1989 to 1991. From 1991 until 2009, WVIA aired Little House on the Prairie from 5 p.m. - 6 p.m.
WVIA has always aired a good bit of children's programming during the day, and is one of the few stations that airs Sesame Street three times a day; 8 a.m., 1 p.m., and as of September 2010, 4 p.m. This is the first time that the show has aired at the 4 p.m. hour since 1989, when it was moved to 3:30-4:30.
Signal disruptions 
On December 16, 2007, the top section of WVIA's tower collapsed due to severe ice, wind, and snow. The felled top section of the tower supported the antennas for the analog TV signal on channel 44 and the digital TV signal on channel 41. WVIA-FM's antenna survived since it was located on the portion of the tower which did not collapse. After the incident, WVIA quickly put the analog TV signal back on the air through the use of a shorter back-up tower and antenna also located on Penobscot Knob. However, due to the shorter height, the service area has been limited.
Earlier that same day, the neighboring tower supporting the antennas for analog WNEP-TV (channel 16) and WCLH-FM 90.7 MHz collapsed completely due to the ice and winds. The tower collapse also destroyed the transmitter building but no one was hurt in either incidents.
WVIA suffered another disruption to its signal on February 12, 2010, when the building housing the transmitters for WVIA-TV and WVIA-FM was destroyed by fire. Though the tower was not affected, the loss of the transmitters forced the stations off-the-air. The station quickly worked to restore programming to cable systems. The station was returned to the air as of February 15, 2010 courtesy of the help of WNEP-TV (Channel 16), using the ABC affiliate's transitional digital channel 49 transmitter and tower (the station moved to digital channel 50 post-transition in December 2009 to reduce interference with Philadelphia/Atlantic City Telemundo affiliate WWSI, but had not disassembled the former channel 49 facilities) to transmit all of their services. As with WVIA's digital channel 41, all channels will remap via PSIP to Channel 44. In August 2011, thieves stole 400 feet of copper transmission line from WVIA's tower while WVIA was still temporarily using WNEP's old tower, delaying a return to channel 41 and their own tower. WVIA resumed use of their channel 41 transmitter and tower in March 2012.
Digital programming 
The station's digital signal is multiplexed:
|44.1||main WVIA-TV programming / PBS HD|
VIA2 shows the PBS Plus feed mixed with re-airings of locally produced shows such as "Call the Doctor", "Homegrown Concerts" as well as shows that focus on Pennsylvania and Northeast Pennsylvania.
Create offers creative programming such as cooking, gardening, home fix-it and travel shows.
Overnight all 3 channels air encore presentations of pledge programming.
WVIA serves one of the largest coverage areas east of the Mississippi River. This area is very mountainous meaning that some areas cannot get a clear signal from channel 41.
|Call letters||Channel||City of license|
- WVIA-TV (December 17, 2007). "Ice Storm affects WVIA-TV Signal - FM and TV 44 still on the air". WVIA. Retrieved December 17, 2007.
- Steve Mocarsky and Mark Sowers (December 17, 2007). "Storm tips TV towers". The Times Leader (Wilkes-Barre, Pennsylvania). Retrieved December 17, 2007.
- Gaydos, Kristen (February 13, 2010). "Fire destroys WVIA building, knocks out signal". The Citizens' Voice. Retrieved February 13, 2010.
- WVIA-TV website
- Query the FCC's TV station database for WVIA
- Query TV Fool's coverage map for WVIA
- BIAfn's Media Web Database -- Information on WVIA-TV