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Cw 29 wvir dt3.PNG
Charlottesville/Harrisonburg, Virginia
Branding NBC 29 (general)
NBC 29 HD News
CW 29 (on DT3)
Slogan Count on Us!
Channels Digital: 32 (UHF)
Virtual: 29 (PSIP)
Subchannels 29.1 NBC
29.2 local weather
29.3 The CW
Translators listed at left
Owner Waterman Broadcasting Corporation
(Virginia Broadcasting Corporation)
First air date March 11, 1973
Call letters' meaning VIRginia
Former channel number(s) 29 (UHF analog, 1973-2009)
31 W31CE Bridgewater
28 W28BF Harrisonburg
Former affiliations NBC Weather Plus
(on DT2, 2007-2008)
Transmitter power 1,000 kW
Height 367.9 m
Facility ID 70309
Transmitter coordinates 37°59′2″N 78°28′53″W / 37.98389°N 78.48139°W / 37.98389; -78.48139
Website nbc29.com

WVIR-TV is the NBC-affiliated television station for Charlottesville, Virginia. It broadcasts a high definition digital signal on UHF channel 32 from a transmitter on Carters Mountain south of Charlottesville. The station can also be seen on Comcast channel 4 and in high definition on digital channel 211. Owned by the Waterman Broadcasting Corporation, WVIR has studios on East Market Street (US 250 Bus) in Downtown Charlottesville. Syndicated programming on the station includes: Wheel of Fortune, Live! with Kelly and Michael, Jeopardy! and Dr. Phil.

WVIR is the default NBC affiliate for the Harrisonburg/Staunton market, which doesn't have an NBC affiliate of its own. However, Washington, D.C.'s WRC-TV, Richmond's WWBT and Roanoke's WSLS can be seen on different cable providers as well.


It signed-on March 11, 1973 as the first television station based in Charlottesville and second outlet (after WHSV-TV) between Richmond and Roanoke. In 1986, Waterman Broadcasting purchased the station. Until August 15, 2004, it was the only full-power commercial outlet in the Charlottesville market affiliated with a major network with outside stations being seen on cable and over-the-air. On that date, WCAV signed-on becoming the area's first CBS affiliate and first station to mount a challenge against WVIR.

The WVIR Dateline News set with former News Director/weeknight anchor Dave Cupp and meteorologist Robert Van Winkle were featured in the Dave Matthews Band video "Everyday" released in 2001. Its call letters were featured in an episode of Saturday Night Live on October 7, 2006. The station is featured in the 2007 film Evan Almighty. WVIR's broadcasts became digital-only effective at 12:30 in the afternoon on February 17, 2009.[1]

As part of the analog nightlight service, the station was required by the FCC to leave its analog signal on-air for two months after the end of digital transition at an estimated cost to the station of $20,000 to broadcast an endless loop of instructional video on digital converter box installation. This was interrupted daily to carry local newscasts.[2] Every year, WVIR holds an annual telethon to help raise money for University of Virginia Health System's Children's Hospital. The telethon, as part of the Children's Miracle Network, is held at the University of Virginia in Charlottesville. The broadcast consists of current and former WVIR on-air staff answering phones and talking to patients at the hospital.

In addition to WVIR, Comcast systems offer WWBT on digital channel 194. It is sister station to fellow NBC affiliate WBBH-TV (company flagship) and ABC affiliate WZVN-TV (operated by Waterman through LMA) in Fort Myers, Florida.

Digital channels

Channel PSIP Short Name Video Aspect Programming
29.1 NBC29HD 1080i 16:9 Main WVIR-TV programming / NBC
29.2 NBC29WP 480i NBC 29 Weather Plus
29.3 CW 29 720p The CW Plus

On September 18, 2006, this channel launched a new second digital subchannel to be the area's CW affiliate. On September 13, 2007, WVIR began offering NBC Weather Plus on that digital subchannel resulting in The CW moving to a new third subchannel. WVIR-DT3 often pre-empts programming from The CW Plus in order to air local shows. In December 2008, the national Weather Plus feed was shut down and a local weather channel programmed by WVIR was added in its place.

On October 17, 2012 WVIR-DT3 upgraded to 720p HD.


In addition to the main signal, WVIR can be seen on two digital translators.

Call letters Channel City of license Transmitter location
W30CT-D 30 Harrisonburg Massanutten Peak
W41DT-D 41 Bridgewater Elliott Knob

News operation

News open.

WVIR's news department covers both the immediate Charlottesville region and the Shenandoah Valley. In addition to its main studios, WVIR operates a bureau in The News Virginian newsroom (owned by Media General) in Waynesboro and a sales office in Staunton. Newscasts on WVIR's primary channel have been broadcast in HD since April 2008.

Although the station does not operate a weather radar of its own, WVIR features live NOAA National Weather Service radar data from several regional sites. This is presented in a forecasting system on-air known as "Storm Team 29 Live Triple Doppler". It also offers local weather to computer users via the WeatherBug service. All weekday broadcasts except the prime time news at 10 are streamed live on WVIR's website. In September 2011 NBC29 News at Sunrise was extended which now airs from 4:30 AM to 7 AM.

Two newscasts air on WVIR-DT3, the nationally syndicated morning show The Daily Buzz on weekday mornings from 6 until 9, and a locally-originated 10 PM newscast branded as "NBC 29 News at 10" that largely mirrors content shown on the primary channel. These newscasts, like all programming on WVIR-DT3, air in standard definition.

On October 17, 2012 when WVIR-DT3 upgraded to HD the 10:00 pm newscast is now in HD as well.

Newscast titles

  • TV-29 News (1973-1976)
  • TV-29 Eyewitness News (1976-1980)
  • Dateline News (1980-1994)
  • Dateline 29 News (1994-2004)
  • NBC 29 News (2004-2008)
  • NBC 29 HD News (2008–present)

Station Slogans

  • Eyewitness News: Charlottesville's Most Complete Up to the Minute News (1976-1980)
  • Count on Us! (2004–present)

News team


  • Ken Jefferson - weekday mornings on Sunrise (4:30-7:00 a.m.) and weekdays at noon
  • Jennifer Von Reuter - weekday mornings on Sunrise (4:30-7:00 a.m.)
  • Sharon Gregory - weekdays at noon and weeknights at 5:00 p.m.
  • Steve Rappaport - weeknights at 5:00, 6:00 and 11:00 p.m.
  • Libby Allison - weeknights at 6:00, 10:00 (WVIR-DT3 The CW) and 11:00 p.m.; also reporter
  • Ed Sykes - weekend mornings on Sunrise (7:00-8:00 a.m.); also reporter
  • Matt Talhelm - weekends at 6:00, 10:00 (WVIR-DT3 The CW) and 11:00 p.m.; also reporter
  • Laura French - fill-in anchor for weeknights or weekends at 6:00, 10:00 (WVIR-DT3 The CW) and 11:00 p.m.; also reporter

Storm Team 29

  • Eric Pritchett (NWA Seal of Approval) - weeknights at 5:00, 6:00, 10:00 (WVIR-DT3 The CW) and 11:00 p.m.
  • Clayton Stiver (AMS and NWA Seals of Approval) - weekday mornings on Sunrise (4:30-7:00 a.m.) and Thursdays and Fridays at noon
  • David Rogers (NWA Seal of Approval) - Mondays-Wednesdays at noon and weekend mornings on Sunrise (7:00-8:00 a.m.)
  • Norm Sprouse - weekends at 6:00, 10:00 (WVIR-DT3 The CW) and 11:00 p.m.


  • Marty Hudtloff - Director seen weeknights at 6:00, 10:00 (WVIR-DT3 The CW) and 11:00 p.m.
  • Mike Shiers - weekends at 6:00, 10:00 (WVIR-DT3 The CW) and 11:00 p.m.
  • Jesse Boeckermann - sports reporter and photographer (also sports producer)


  • Ken Slack
  • Mary Dunleavy
  • Natalie Wilson
  • Henry Graff


External links