WWCS

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WWCS
City of license Canonsburg, Pennsylvania
Broadcast area Pittsburgh metropolitan area
Branding Yahoo! Sports Radio 540
Frequency 540 kHz
First air date 1957
Format Sports
Power 5,000 watts (day)
500 watts (night)
Class B
Facility ID 5349
Transmitter coordinates 40°17′22″N 80°11′7″W / 40.28944°N 80.18528°W / 40.28944; -80.18528Coordinates: 40°17′22″N 80°11′7″W / 40.28944°N 80.18528°W / 40.28944; -80.18528
Affiliations Yahoo! Sports Radio
Owner Birach Broadcasting Corporation

WWCS (540 AM) is a sports radio station and an affiliate of Yahoo! Sports Radio serving the Pittsburgh, Pennsylvania market. The station is owned by Birach Broadcasting Corporation. WWCS broadcasts on 540 kHz with a power of 5,000 watts daytime (500 watts at night) and is licensed to Canonsburg, Pennsylvania.

History[edit]

Prior to being s Spanish music radio station, it had also been a Radio Disney affiliate. The station's previous formats included classical music, ethnic programming, oldies, and religious programming.

The station's previous and long-held call letters were WARO; it had originally debuted as WCNG. 540 was also known as "Radio One" during its days as WARO.

WWCS transmitter site, just off I-79 behind Southpointe Industrial Park.

Following ABC's LMA of WWCS from owner Birach Broadcasting, operations for the station moved from its transmitter building at 200 Angerer Road (Strang Lane) in Canonsburg to 400 Ardmore Boulevard in Wilkinsburg, the home of WEAE (ESPN Radio 1250) and WTAE-TV. Under ABC, the station carried Radio Disney.

WWCS ceased to carry Radio Disney upon the expiration of ABC's lease of WWCS on December 31, 2010; the network's programming then moved to Disney-owned WEAE (renamed WDDZ), which disaffiliated from ESPN Radio.[1] From January to February 2011, the station aired a music loop directing listeners to WDDZ.[2]

In February 2011, a Spanish music format began airing as a simulcast of WSDS from Detroit. The simulcast is now replaced by Fox Sports Radio programming on January 1, 2012; the network was previously cleared in Pittsburgh on WBGG, which dropped it when it replaced WEAE as the area's ESPN Radio affiliate.[3][4]

WWCS is programmed and operated by Birach Holdings Corp. by and through its Chairman and CEO, Sima Birach Jr.

References[edit]

  1. ^ Smizik, Bob (September 24, 2010). "Major changes next week at 1250 ESPN". Pittsburgh Post-Gazette. Retrieved September 24, 2010. 
  2. ^ Fybush, Scott (January 3, 2011). "New Year Dawns with Format Changes". NorthEast Radio Watch. Retrieved January 3, 2011. 
  3. ^ "Pittsburgh's newest all-sports station is WWCS at 540". Radio-Info.com. December 16, 2011. Retrieved December 17, 2011. 
  4. ^ "Fox Sports Returns To Pittsburgh". RadioInsight. December 16, 2011. Retrieved December 17, 2011. 

External links[edit]