WWE Niagara Falls

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WWE Niagara Falls
Industry Retail
Fate Closed
Founded 2002
Defunct 2011
Headquarters Niagara Falls, Ontario, Canada
Area served
United States
Key people
Vince McMahon (Owner)
Products Clothing, accessories and media
Number of employees
Parent WWE

WWE Niagara Falls was a wrestling-related retail establishment that was part of the Falls Avenue Entertainment Complex, which is located in Niagara Falls, Ontario, Canada was and owned by World Wrestling Entertainment (WWE). It was the second WWE Retail Store to open up after The World, though it was the first WWE Retail Store to operate in Canada and the first to open out of the United States. After The World's closure it became the only WWE Retail Store in the world.[1]


The venue was announced during the WrestleMania X8 fan access press conference in early 2002. The facility later opened on August 1, 2002 as part of the Clifton Hill strip in Niagara Falls. It was partly owned by Canadian Niagara Hotels and World Wrestling Entertainment (WWE). It was designed by Forrec of Toronto, Ontario, Canada. Fans began arriving to the grand opening the day before.[2] Several wrestlers arrived for the opening to sign autographs for fans, including Trish Stratus, Chris Benoit, and Val Venis.[2] The building featured a gift shop with WWE memorabilia and exhibitions on display, selling everything from action figures and t-shirts to books, DVDs, and autographs.[1] WWE Niagara Falls also featured video games and pay-per-views playing to entertain the visitors.[3] During the first few years of its opening, it featured a free indoor light show, though after a few years this feature was removed. The venue also played WWE entrance themes and event music, mostly audio produced by Jim Johnston.

WWE Niagara Falls ceased operations as of March 31, 2011.[4] The store from this point forward did not have the rights to call itself a WWE store. The retail store and ride were closed until September of the same year when the Falls Avenue Entertainment Complex opened the former complex into a general gift store. The store now sells some wrestling merchandise, but does not brand itself as a WWE store. Historically, this is a second WWE retail store to be historically closed (the other being The World in New York, which opened in 1999 and closed in 2003. Hard Rock Cafe eventually took the building in 2005). The building is now being converted into a microbrewery and Gastropub.


The store also featured a drop tower attraction called The Pile Driver, based off of the wrestling move, spanning 220 feet (67 m).[1] This particular attraction was open from mid-May to mid-November due to seasonal demand and climate reasons. It closed at the end of the 2010 season.


Coordinates: 43°05′29″N 79°04′27″W / 43.09129°N 79.074193°W / 43.09129; -79.074193