|New Orleans, Louisiana
|Branding||WWL-TV Channel 4 (general)
Channel 4's Eyewitness News (newscasts)
|Slogan||The Spirit of Louisiana (primary general)
Always On (secondary general)
Louisiana's News Leader (newscasts)
|Channels||Digital: 36 (UHF)
Virtual: 4 (PSIP)
4.2 Live Well Network
Live Well Network (DT2)
|First air date||September 7, 1957|
|Call letters' meaning||World
(after Loyola University New Orleans, founder and former owner)
|Sister station(s)||WUPL-TV, WBXN-CD|
|Former channel number(s)||Analog:
4 (VHF, 1957–2009)
NTA Film Network (1957–1961)
|Transmitter power||957.8 kW|
|Public license information:||Profile
WWL-TV, virtual channel 4 (UHF digital channel 36), is a CBS-affiliated television station located in New Orleans, Louisiana, United States. The station is owned by the Gannett Company, as part of a duopoly with MyNetworkTV affiliate WUPL-TV (channel 54). The two stations share studio and office facilities located on Rampart Street in the historic French Quarter district; WWL-TV's transmitter is located at 4 Cooper Road in Gretna.
On cable, the station is available on Cox Communications channel 3 in standard definition and digital channel 1003 in high definition. WWL serves as the primary CBS station for the Gulf Coast region of Mississippi, and formerly served as the default CBS affiliate for the area until ABC affiliate WLOX in Biloxi launched a CBS-affiliated digital subchannel in 2012.
- 1 History
- 2 Digital television
- 3 Programming
- 4 News operation
- 5 References
- 6 External links
The station first signed on the air on September 7, 1957; by coincidence, it was the fourth television station to sign on in the New Orleans market, behind WDSU-TV (channel 6) – which signed on in December 1948, WJMR-TV (channel 61, now WVUE-DT on channel 8) – which signed on in November 1953, and WYES-TV (channel 8, now on channel 12) – which signed on in April 1957, six months before WWL-TV's launch. It was originally owned by Loyola University New Orleans, which also owned radio station WWL (870 AM). WWL-TV has been an affiliate of the CBS television network since its inception, as WWL radio had been an affiliate of the CBS Radio Network since 1935. Channel 4 competed head-to-head with NBC affiliate WDSU for first place during the 1960s and 1970s. However, after Edgar B. Stern, Jr. sold WDSU to South Carolina-based Cosmos Broadcasting in 1972, it began deemphasizing local features in favor of its highly regarded newscasts. By comparison, WWL, as the only locally-owned station, heavily stressed its local roots. By the early 1980s, WWL had emerged as the market's ratings leader.
In 1988, WWL and Cox Cable, the major cable provider serving areas of Greater New Orleans located south of Lake Pontchartrain, entered into a joint venture to form a cable-only news channel called NewsWatch 15 (named after the cable slot on Cox where the channel is carried), which debuted on October 20, 1989. NewsWatch 15 was one of the first regional cable news channels in the United States at the time. The channel airs rebroadcasts and live simulcasts of local newscasts seen on WWL, along with breaking news coverage that does not necessarily warrant extended coverage on channel 4.
In 1989, Loyola sold its media properties to different owners. WWL radio and its FM sister station, WLMG (101.5) were purchased by Keymarket Communications, while WWL-TV's employees formed a group called Rampart Broadcasting (named after the road, Rampart Street, where the station's studio facility is located), led by general manager J. Michael Early and longtime news director and station editorialist Phil Johnson, and bought the station. It was the first (and thus far, only) time that an employee-investor group acquired a U.S. television station (CHEK-TV in Victoria, British Columbia, Canada was similarly acquired by an employee-led group in 2009, which narrowly avoided the station's shutdown).
In 1990, WWL-TV began running one of the most successful station image campaigns in the United States with the debut of its "Spirit of Louisiana" promotions. The one-minute spots focus on the region's musical and cultural heritage, and also showcase life in southeastern Louisiana. Many of the ads aired as part of the campaign, which continues to this day, feature well-known area musicians and singers.
The station's local ownership came to an end in 1994, when the station was bought by the Dallas-based Belo Corporation. That year, channel 4's status as the unofficial "home" station of the New Orleans Saints came to an end after CBS lost the broadcast rights to the National Football Conference television package to Fox in December 1993. WWL-TV had aired most of the Saints' games since 1970, when CBS assumed rights to the NFC upon the merger of the American Football League and the National Football League; after CBS lost the NFC broadcast rights, the Saints telecasts moved to Fox affiliate WNOL-TV (channel 38), before moving again to WVUE-TV (channel 8) upon that station's switch from ABC to Fox in January 1996 (today, WWL-TV only carries select games televised by CBS in which the Saints play against an AFC opponent).
In 2005, Viacom – which owned UPN station WUPL-TV (channel 54, now a MyNetworkTV affiliate) at the time through its Paramount Stations Group subsidiary – had made an offer to acquire WWL-TV, which would have created a duopoly with WUPL and turned channel 4 into a CBS owned-and-operated station (Viacom owned CBS from its 1999 merger with the network, which ironically traces the former company's history back to its existence as a syndicator of CBS programming, until December 2005, when shared parent National Amusements decided to split Viacom and CBS into two separate companies). However, after Belo rejected Viacom's purchase offer for WWL, Viacom instead reached a deal to sell WUPL to Belo in July of that year for $14.5 million. The deal was slated to close by the end of 2005, but was placed on hold when Hurricane Katrina devastated the Greater New Orleans area in late August. As a result, on February 9, 2006, CBS filed a breach of contract lawsuit against the Belo Corporation over the failure to finalize the sale of WUPL to Belo. The litigation was later settled on February 26, 2007, with Belo announcing that it would complete its purchase of WUPL. The deal had already received Federal Communications Commission approval, and was finalized on February 26, 2007; Belo moved WUPL's operations into WWL's Rampart Street studio facility in mid-April 2007.
Two days prior to Hurricane Katrina's landfall, WWL-TV began 24-hour continuous coverage of the storm on August 27, 2005 from its Rampart Street facility. Following a meeting between chief meteorologist Carl Arredondo and then-news director Sandy Breland on enacting a plan to evacuate station staff, at 10:45 p.m. on August 28, the station moved its operations to the Manship School of Mass Communications at Louisiana State University in Baton Rouge – which had agreed the year prior to allow WWL to use the journalism school as a backup facility in the event that a major hurricane forced the station to evacuate from New Orleans. 20 employees were evacuated to the LSU campus, 20 more were moved to the transmitter site in Gretna and an additional 28 staffers remained at the Rampart Street facility (those staffers eventually evacuated to the Hyatt Regency Hotel as conditions worsened). LSU students and staff helped produce the telecast with WWL-TV staff in a "bare bones" fashion.
The station briefly returned to its Rampart Street studios in New Orleans on August 29 at 4:00 p.m. Flooding forced the station to again move operations back to the LSU campus in Baton Rouge, as well as a foyer used as a makeshift studio at the Gretna transmitter site, which did not sustain significant damage as the facility – built in 2000 – was constructed to withstand 140 miles per hour (230 km/h) with the transmitter building positioned 15 feet above ground on concrete; the transmitter site was evacuated on August 30 due to looting concerns. WWL was the only New Orleans station that was able to provide coverage of the storm and its aftermath uninterrupted, as it relayed its signal via fiber optic relay and used a satellite truck loaned to the station by Houston sister KHOU-TV to provide live field reports and helicopters loaned from KHOU and Dallas sister station WFAA. Due to overcrowding with WWL and other Belo station staffers at the Manship School building, on September 1, the station moved operations again, this time to the studios of Louisiana Public Broadcasting station WLPB-TV in Baton Rouge. This provided WWL with a much larger facility and expanded its audience to include LPB's statewide network; the station's coverage was also carried by many PBS stations in Louisiana and Mississippi as well as by KHOU and WFAA. WWL's operations returned to New Orleans about six weeks later.
WWL-TV's extensive coverage of Hurricane Katrina earned the station its sixth Peabody Award in early April 2006 , as well as a duPont–Columbia Award in 2007; it was also recounted in an episode of The Weather Channel documentary series Storm Stories.
After Hurricane Katrina, some of the station's most visible talent – including weekend anchor/reporter Josh McElveen and reporter Stephanie Riegel – left channel 4 to pursue other opportunities. 10:00 p.m. anchor Karen Swensen also left WWL to work at Boston-based regional news channel New England Cable News; meteorologists David Bernard and John Gumm also left the station (Bernard was already scheduled to leave the station before the storm struck).
Following the storm, WWL-TV brought back a station editorial segment. Modeled after the editorials presented for many years until the 1990s by longtime news director and station manager Phil Johnson, editorials seen in the present day (which air during the station's 6:00 p.m. newscast on Tuesday nights) are read via script by WWL-TV political analyst Clancy Dubos, who discusses current political issues related to the post-Katrina redevelopment of New Orleans.
In 2004, WWL-TV and Belo announced plans to construct a new multi-million dollar broadcasting facility for the station and WUPL at 700 Loyola Avenue in downtown New Orleans. The complex – to have been named the J. Michael Early Broadcast Center, after the station's former general manager – was originally scheduled to be completed in late 2007 or early 2008. Groundbreaking of the new facility occurred on July 25, 2005 (just over one month before Katrina hit on August 29); however, its construction has been delayed (as of recently, the site is still a parking lot). As a result, WWL-TV and WUPL will remain at the existing Rampart Street studio location for the foreseeable future. WWL-TV celebrated its 50th anniversary of broadcasting on September 7, 2007; it observed its 55th anniversary half a decade later, in 2012.
The same agreement for the use of Louisiana Public Broadcasting's studio facilities and the simulcast on LPB's stations statewide that was enacted following Hurricane Katrina was also utilized for coverage of Hurricane Gustav, when the storm hit southern Louisiana in early September 2008. WWL's coverage also carried on the second digital subchannels of fellow Belo sister stations WFAA-TV in Dallas and KHOU-TV in Houston for the convenience of evacuees who relocated to Texas to avoid the storm.
Sale to the Gannett Company
On June 13, 2013, the Gannett Company announced that it would acquire Belo's television properties, including WWL-TV and WUPL, for $1.5 billion. The sale received FCC approval on December 20, and was formally completed on December 23, 2013.
|Channel||Video||Aspect||PSIP short name||Programming|
|4.1||1080i||16:9||WWL-TV||Main WWL-TV programming / CBS|
|4.2||480i||LIVEWEL||Live Well Network|
On September 8, 2010, former owner Belo signed an agreement with the Disney–ABC Television Group to carry the Live Well Network on WWL and four other stations (WFAA, KMOV in St. Louis, WVEC in Norfolk, Virginia and WCNC-TV in Charlotte). The network began to be carried on digital subchannel 4.2 on November 8.
WWL-TV shut down its analog signal, over VHF channel 4, on June 12, 2009, the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal remained on its pre-transition UHF channel 36. Through the use of PSIP, digital television receivers display WWL-TV's virtual channel as its former VHF analog channel 4.
As part of the SAFER Act, WWL kept its analog signal on the air until July 12 to inform viewers of the digital television transition through a loop of public service announcements from the National Association of Broadcasters.
Syndicated programs broadcast by WWL-TV include Live! With Kelly and Michael, The Dr. Oz Show, Blue Blood, Dr. Phil, Inside Edition and The Insider. WWL-TV carries the majority of the CBS network schedule, with the exception of CBS This Morning (which airs instead on sister station WUPL) – however, the station does carry the program's Saturday edition; the station also airs The Late Late Show With Craig Ferguson on a half-hour delay at 12:07 a.m., with syndicated programming (currently The Insider) filling the program's 11:37 p.m. network timeslot on weeknights – and splits the CBS Dream Team block over two days (the first 2½ hours of the block air on Saturday mornings, while the final half-hour airs on Sundays).
WWL-TV preempted moderate amounts of CBS programming from the 1960s to the 1980s – including most notably, programs that the network aired weekdays during the 9:00 a.m. hour, as well as CBS's late night lineup, prior to the debut of Late Show with David Letterman in 1993. During the 1970s, WWL-TV preempted the last hour of the network's Saturday children's programming, between 12:00 and 1:00 p.m., with local programming. In the late 1980s,[specify] WWL-TV dropped CBS's weekday morning news program CBS This Morning in favor of airing a two-hour morning newscast from 6:00 to 8:00 a.m. (as the first New Orleans station whose morning newscast ran after 7:00 a.m., predating the launch of WVUE's morning newscast by about 15 years), followed by Live with Regis and Kathie Lee (the station eventually expanded its weekday morning newscast, Eyewitness Morning News, into the 8:00 a.m. hour). CBS reached agreements with other area stations to carry its morning shows: LeSEA owned-and-operated station WHNO (channel 20) picked up This Morning in 1998; its successor, The Early Show, moved from WHNO to WUPL in January 2005.
WWL-TV presently broadcasts 35 hours of locally produced newscasts each week (with 6½ hours on weekdays, 1½ hours on Saturdays and one hour on Sundays); in addition, the station produces the half-hour sports highlight and discussion program 4th Down on 4, which airs Sunday nights at 10:35 p.m. The station also operates a Northshore bureau located on North Causeway Boulevard in suburban Mandeville.
The station implemented the Eyewitness News format on February 26, 1968, having rebranded its newscasts from the Evening News title it had been using for the previous two years. WWL-TV has been the top-rated station among the New Orleans market's local newscasts for nearly 30 years, according to Nielsen Media Research. During the November 2007 sweeps period – the first major ratings period in New Orleans reported to Nielsen since Hurricane Katrina – affirmed that WWL continued to lead its nearest competitors, WDSU and WVUE, by a wide margin.
In March 2006, WWL began producing a half-hour newscast called "I-News", featuring more in-depth reporting on topics important to viewers; the program also featured live interviews with local, state and national officials. The newscast aired weekday evenings on the station's website, WWLTV.com, after its 6:00 p.m. newscast and was rebroadcast on channel 4; the webcast has since been cancelled. On June 4, 2007, WWL-TV began producing a half-hour primetime newscast each Monday through Friday evening at 9:00 p.m. for MyNetworkTV-affiliated sister station WUPL. Titled My54 Eyewitness News at 9, it was anchored by Lucy Bustamante and Mike Hoss – who also anchored the station's 10:00 p.m. newscast, Eyewitness News Nightwatch – until Bustamante departed WWL-TV for sister station WVEC in Norfolk on October 1, 2010. Bustamante was replaced by Karen Swensen – whom Bustamante replaced as evening co-anchor – as anchor of the 9:00 p.m. newscast on WUPL and the 10:00 p.m. newscast on channel 4 on February 24, 2011; in the interim, Hoss anchored the newscast on WUPL with a rotating series of co-anchors. The 9:00 p.m. newscast on WUPL was discontinued on April 26, 2013, as a result of consistently low ratings.
Since the anchor changes, WWL-TV has lost its significant ratings lead over WDSU, WVUE and WGNO, according to Nielsen Media reports, but its newscasts remain the highest-rated among the New Orleans market's news-producing stations. WWL had once doubled the ratings of each of its competitors in every time period, but its lead gradually declined, reaching as close a margin as one household rating point ahead of second place WDSU (in the 6:00 p.m. timeslot) during the July 2011 sweeps period. At 5:00 p.m., WWL-TV led WDSU by only two ratings points, while claiming ratings wins in key demographics at both 5:00 and 6:00 p.m. – marking the first time in about 25 years that a station other than WWL-TV had placed first in the 25-54 demographic; at 10:00 p.m., WWL-TV led WVUE by 1.9 ratings points. Newscasts in less competitive time periods of 4:30 a.m. and 4:00 p.m. also scored wins in key demographic categories, as well as in household ratings.
In April 2010, WWL became the second station in the market to install an HD-based weather system. Former WDSU morning anchor Melanie Hebert joined channel 4 in January 2012, however she did not appear on-air until that July due to a non-compete clause in her previous WDSU contract. In September 2010, WWL-TV began broadcasting its local newscasts in 16:9 widescreen standard definition; the WUPL newscast was included in the upgrade. Then WWL-TV switched to full HD on October 1, 2014.  Presently, WGNO and WDSU, all continue to broadcast their local newscasts in widescreen SD rather than in true high definition; the first news-producing station in the market to have upgraded their news production to HD was WVUE, which had broadcast its local news programming in the format since April 2007). On October 25, 2012, WWL-TV introduced a new state-of-the-are news set designed by FX Group that includes the station's first full-size weather center to be integrated with the main set (it replaced a set that debuted in 1997, which had been refreshed a few times during its lifespan).
On August 9, 2014, WWL debuted hour-long weekend editions of its Eyewitness Morning News broadcasts on Saturdays at 8:00 a.m. and Sundays at 6:00 a.m. On September 9, the station will restore an evening newscast to WUPL's schedule with the debut of a half-hour 6:30 p.m. newscast on weeknights.
Notable current on-air staff
- Sally-Ann Roberts - weekday mornings on Eyewitness Morning News (6:00-9:00 a.m.) (sister of Good Morning America co-host Robin Roberts)
- Meg Farris - health reporter ("Medical Watch")
Notable former on-air staff
- Frank Davis - feature reporter ("In the Kitchen" and "Naturally N'Awlins"; died on December 9, 2013 at age 71 of complications due to CIDP)
- Bill Elder - anchor/investigative reporter (1965–2000; nicknamed the "Mike Wallace of Louisiana"; died September 17, 2003 at age 65 of complications from brain cancer treatment)
- Hap Glaudi - sports anchor (1961–1978; subsequently moved to WWL(AM); died December 29, 1989; longtime on-air rival of Buddy Diliberto, who succeeded him at WWL-AM)
- Hoda Kotb - anchor/reporter (1992–1997; now with NBC News as co-host of Today)
- Jim Henderson - longtime sports director (1978–2012; longtime radio play-by-play announcer for the New Orleans Saints, now at WVUE-DT as Saints analyst and commentator)
- Taylor Henry - reporter (1981–1986; later with CNN; won an Alfred I. duPont-Columbia University Award for investigative reporting)
- Angela Hill - anchor (1975–2013; retired as an anchor on April 4, 2013; now works for WWL-TV's special projects department and hosts An Open Mind on WWL-AM/WWL-FM)
- Larry Matson - sports anchor (1981–1986; now with the St. Charles Parish Recreation Department)
- Jim Metcalf - anchor/reporter/host of A Sunday Journal (1966–1977; died March 8, 1977 at age 49; the Jim Metcalf Memorial Award is named in his honor)
- Chris Myers - sports reporter/anchor (1982–1986; now with Fox Sports)
- Rob Nelson - anchor/reporter (2007–2010; later with ABC News as a correspondent and fill-in co-host of World News Now; now weekend morning anchor at WABC-TV in New York City)
- Ed Renwick - political commentator
- Susan E. Roberts - anchor/reporter (1995–1997; now with CCTV America)
- Nash C. Roberts Jr. - meteorologist (1978–2001; died December 19, 2010 at age 92)
- Garland Robinette - anchor/reporter (1970–1990; married to co-anchor Angela Hill from 1978 to 1987; now at WWL-AM/WWL-FM)
- Norman Robinson - reporter (1978–1989; later anchor at WDSU; retired)
- Charles Zewe - anchor/reporter (1971–1976; later at WDSU and CNN; now Vice President of Communications for the Louisiana State University System)
- CBS, NBC Battle for AFC Rights // Fox Steals NFC Package, Chicago Sun-Times (via HighBeam Research), December 18, 1993.
- Nice Price, Broadcasting & Cable, February 19, 2006.
- CBS Sues Belo Over WUPL, Broadcasting & Cable, February 9, 2006.
-  "Belo Nabs WUPL-TV, CBS' New Orleans Affil." By Katy Bachman, MEDIAWEEK.
-  "Belo Purchases WUPL-TV, Expanding Its Presence in New Orleans." Belo press release. Retrieved February 28, 2007
- One Station Stayed on the Air, Broadcasting & Cable, September 16, 2005.
- 65th Annual Peabody Awards, May 2006.
- DuPont Columbia Award Winners, Broadcasting & Cable, January 15, 2007.
- "Gannett to buy TV station owner Belo, which owns WWL-TV, for $1.5 billion". The Times-Picayune. Associated Press. June 13, 2013. Retrieved June 13, 2013.
- Gannett Completes Its Acquisition of Belo, TVNewsCheck, Retrieved 23 December 2013.
- RabbitEars TV Query for WWL
- Belo Adds ABC's Live Well Network, Broadcasting & Cable, September 29, 2010.
- "DTV Tentative Channel Designations for the First and Second Rounds" (PDF). Retrieved 2012-03-24.
- "UPDATED List of Participants in the Analog Nightlight Program" (PDF). Federal Communications Commission. June 12, 2009. Retrieved June 4, 2012.
- Walker, Dave (April 25, 2013). "WWL-TV-produced 9 p.m. WUPL newscast to be replaced by Melanie Hebert-hosted 'The 504'". The Times-Picayune. Retrieved April 27, 2013.
- NEWS RELEASE: WDSU Surpasses WWL, Becomes Louisiana's New News Leader
- Walker, Dave (July 17, 2014). "WWL-TV announces new newscasts for weekend mornings, 6:30 p.m. weeknights on WUPL". The Times-Picayune. Retrieved July 18, 2014.
- Iconic WWL-TV broadcaster Frank Davis dies at 71, WWL-TV, December 9, 2013.
- "Angela Hill, Biography". wwltv.com. Retrieved 10 June 2013.
|Wikimedia Commons has media related to WWL-TV.|
- WWLTV.com - WWL-TV official website
- WUPLTV.com - WUPL official website
- Query the FCC's TV station database for WWL-TV
- BIAfn's Media Web Database -- Information on WWL-TV