|City of license||Midlothian, Virginia|
|Broadcast area||Metro Richmond|
|Slogan||"We Play Anything"|
|First air date||1971|
|Callsign meaning||WW LiBerty|
(Alpha Media Licensee, LLC)
|Sister stations||WARV-FM, WBBT-FM, WLFV|
The station had been automated with no live personalities until January 2007, when well known former WRXL Morning Host Jeff Beck (known for his longtime partnership with Jeff McKee as "Jeff & Jeff") became the station's first live on-air personality, in Morning Drive. Beck left the station in December 2009, and was replaced by Sharon Matthews. According to VARTV.com, as of November 4th, 2010, Matthews was no longer on the air. Jen Towner, best known in the market for doing mornings at B103.7, hosted morning drive from early 2011 until early 2013.
At this time, Kay Thomas hosts middays, with the station running jockless at all other times.
The station started in Orange, Virginia in 1971 on 96.7 FM as WJMA-FM. The station moved to 98.9 FM in 2001, and was moved to Richmond in 2004 by MainQuad Broadcasting. MainQuad sold the station to Main Line Broadcasting in 2005, who sold it to Alpha Media in 2014.
- 98-9 Liberty Online
- Query the FCC's FM station database for WWLB
- Radio-Locator information on WWLB
- Query Nielsen Audio's FM station database for WWLB
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