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WWLB Station Logo 2013.jpg
City of license Midlothian, Virginia
Broadcast area Metro Richmond
Branding "98-9 Liberty"
Slogan "We Play Anything"
Frequency 98.9 MHz
First air date 1971
Format Adult Hits
ERP 4,800 Watts
HAAT 227.4 Meters
Class B1
Facility ID 54872
Transmitter coordinates 37°36′52.0″N 77°30′56.0″W / 37.614444°N 77.515556°W / 37.614444; -77.515556
Callsign meaning WW LiBerty
Affiliations ABC Radio
Owner Alpha Media
(Alpha Media Licensee, LLC)
Sister stations WARV-FM, WBBT-FM, WLFV
Webcast WWLB Webstream
Website WWLB Online

WWLB is an Adult Hits formatted broadcast radio station licensed to Midlothian, Virginia, serving Metro Richmond. WWLB is owned and operated by Alpha Media.


The station had been automated with no live personalities until January 2007, when well known former WRXL Morning Host Jeff Beck (known for his longtime partnership with Jeff McKee as "Jeff & Jeff") became the station's first live on-air personality, in Morning Drive. Beck left the station in December 2009, and was replaced by Sharon Matthews. According to VARTV.com, as of November 4th, 2010, Matthews was no longer on the air. Jen Towner, best known in the market for doing mornings at B103.7, hosted morning drive from early 2011 until early 2013.

At this time, Kay Thomas hosts middays, with the station running jockless at all other times.

The station started in Orange, Virginia in 1971 on 96.7 FM as WJMA-FM. The station moved to 98.9 FM in 2001, and was moved to Richmond in 2004 by MainQuad Broadcasting. MainQuad sold the station to Main Line Broadcasting in 2005, who sold it to Alpha Media in 2014.

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