WWMB

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WWMB
WWMB Logo 2.jpg
Florence/Myrtle Beach, South Carolina
Branding CW 21
Channels Digital: 21 (UHF)
Affiliations The CW
Owner SagamoreHill Broadcasting, LLC
(operated by Barrington Broadcasting Company, LLC)
(SagamoreHill of Carolina Licenses, LLC)
First air date September 21, 1994
Call letters’ meaning Wow
We're
Myrtle
Beach
Sister station(s) WPDE-TV
Former channel number(s) Analog:
21 (1994-2009)
Digital: 20
Former affiliations independent (1994-1995)
UPN (1995-2006)
Transmitter Power 400 kW
Height 581 m
Facility ID 3133
Transmitter Coordinates 34°22′2″N 79°19′49″W / 34.36722°N 79.33028°W / 34.36722; -79.33028
Website www.cwtv21.com

WWMB is the CW affiliate serving Florence/Myrtle Beach, South Carolina and Lumberton, North Carolina. The station is sister station of ABC affiliate WPDE-TV. Its transmitter is located near Floyd Dale, South Carolina.

Contents

[edit] Digital television

The station's digital signal is multiplexed. In 2009, WMMB left digital channel 20 and flash-cut back to channel 21 when the analog to digital conversion completed.

Channel Programming Digital Cable Channel
21.1 / 20.1 WWMB-SD
21.2 / 20.2 WWMB-HD (main WWMB/CW programming)

[edit] Market

The Designated Market Area includes Darlington, Dillon, Florence, Horry, Marion, and Marlboro counties in South Carolina and Robeson and Scotland counties in North Carolina. The Nielsen Survey Area includes Chesterfield, Clarendon, Darlington, Dillon, Florence, Georgetown, Horry, Lee, Marion, Marlboro, Sumter, and Williamsburg counties in South Carolina and Bladen, Brunswick, Columbus, Hoke, Richmond, Robeson and Scotland counties in North Carolina.

The coverage area for WPDE. The green areas indicate the Designated Market Area and the grey areas indicate additional counties included in the Nielsen Survey Area.

[edit] History

WWMB went on the air September 21, 1994 as an independent station. The next year, the station became an affiliate of UPN.

In September 2006, UPN and The WB merged to form The CW Television Network. Hours after the announcement of the new network on January 24, 2006, WPDE released a notice on its web site indicating WWMB would become the market's CW affiliate.[1] This was a little premature, as over the next two months, the announcements of MyNetworkTV and of CW affiliations for several digital subchannels and cable-only WB 100+ stations (WFWB in this market) made a CW affiliation for WWMB seem less of a sure thing; nevertheless, it was announced on April 10 that WWMB had officially affiliated with The CW.[2]

[edit] News

In 1996, WWMB began airing a 10:00 newscast produced by WPDE. News Channel 15 at Ten on TV-21 was anchored by Steve Hawley until he left WPDE in late 1996. The newscast was then anchored alternately by Dave Gilbert and Tiffany Cochran. After Cochran left WPDE and Gilbert died in 1997, the newscast was renamed the UPN 21 News at Ten and was anchored by Leo Stallworth and later by Audra Grant until its cancellation in 2000. After three years off the air, the newscast returned as WPDE News Channel 15 at Ten on UPN. Anchored by Jim Heath, this version of the newscast features nightly segments such as "Say What?" and "Quick Hits". On September 18, 2006 with the launch of the CW network, the newscast was renamed to News Channel 15 at 10 on CW 21.

In 2007, WWMB added a one-hour extension of Good Morning Carolinas, WPDE's morning newscast, airing from 7 a.m. to 8 a.m.; it is the first such newscast in the Pee Dee and the Grand Strand.

[edit] References

  1. ^ "New Network is Launched". WPDE ABC TV News Channel 15. January 24, 2006. Archived from the original on October 7, 2007. http://web.archive.org/web/20071007024829/http://www.wpde.com/viewarticle.asp?view=559. Retrieved November 15, 2008. 
  2. ^ Romano, Allison (April 10, 2006). "CW Signs 13 More Affils". Broadcasting & Cable. http://www.broadcastingcable.com/article/CA6323924.html?display=Breaking+News. Retrieved November 15, 2008. 

[edit] External links

v • d • e
Television in the Grand Strand region (Myrtle Beach-Florence)
Local stations

WBTW (13.1 CBS, 13.2 MNTV / RTV) • WPDE (15.1 ABC) • WWMB (21.1 The CW, 21.2 The CW Plus) • WHMC 21 / WJPM 33 (PBS / SCETV) •
WUNU (31.1 PBS / UNC-TV) • WMBF (32.1 NBC, 32.2 News and Weather) • WFXB (43.1 FOX, 43.2 Weather)
Wilmington locals

WWAY (3.1 ABC, 3.2 RTV) • WECT (6.1 NBC, 6.2 Weather) • WSFX (26.1 FOX, 26.2 This TV) • WUNJ (PBS, 39.1 HD, 39.2 Kids, 39.3 NC) • WILM-LD (40.1 CBS) • W47CK 47 (MNTV) • W51CW-D (51.1 TBN)
See also: Charleston TV, Columbia TV, and Wilmington TV
v • d • e
CW Network Affiliates in the state of South Carolina
See also: ABC, CBS, CW, Fox, ION, MyNetworkTV, NBC, PBS and Other stations in South Carolina
v • d • e
Barrington Broadcasting Company, LLC
Corporate Management Roster:
ABC Network Affiliates:
KHQA-DT27 · KTVO · KVII / KVIH · WGTU / WGTQ3 · WHOI5 · WPDE
CBS Network Affiliates:
KGBT · KHQA · KRCG · WTVH4
The CW Network Affiliates:
KVII-DT2 / KVIH-DT2 · KXTU · WBSF · WBVC3 · WHOI-DT25 · WSTQ · WWMB1
FOX Network Affiliates:
KXRM · KYOU2 · WACH · WFXL · WLUC-DT27
NBC Network Affiliates:
WEYI · WLUC · WNWO6 7 · WPBN / WTOM · WSTM

1 Barrington operates this station owned by SagamoreHill Broadcasting.
2 Barrington operates this station owned by Ottumwa Media Holdings.
3 Barrington operates these stations owned by Tucker Broadcasting.
4 Barrington operates this station owned by Granite Broadcasting.
5 Barrington owns this station but Granite Broadcasting controls its management.
6 Station affiliated with the Retro Television Network (a.k.a. RTV).
7 Station affiliated with America One.
Annual Revenue: Unknown at this time. · Employees: Unknown at this time. · Stock Symbol: None, privately held. · Website: www.barringtontv.com
v • d • e
SagamoreHill Broadcasting

KGNS-TV (NBC) · KGWN-TV (CBS) · KXLT-TV (Fox)1 · KZTV (CBS)3 · WBMM (CW) · WLTZ (NBC) · CW Ga-Bama (CW, WLTZ-DT 2) · WNCF (ABC) · WWMB (CW) 2

1KXLT-TV is operated by Quincy Newspapers under a Local Marketing Agreement (LMA).
2WWMB is operated by Barrington Broadcasting under an LMA.
3KZTV is operated by Evening Post Publishing Company under an LMA(Sale Pending)
v • d • e
The Grand Strand of South Carolina
Primary City - Myrtle Beach
Counties
Cities and Towns
Retrieved from "http://en.wikipedia.org/wiki/WWMB"