WWMP
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| City of license | Waterbury, Vermont |
|---|---|
| Broadcast area | Burlington-Plattsburgh area |
| Branding | "MP103" |
| Slogan | "whatever. whenever." |
| Frequency | 103.3 MHz |
| Translator(s) | 98.3 W252CJ (Burlington) 103.3 WWMP-FM1 (Montpelier) |
| First air date | March 24, 1983 (as WVRS) |
| Format | Adult Hits |
| ERP | 2,850 watts |
| HAAT | 284 meters |
| Class | C3 |
| Facility ID | 20592 |
| Transmitter coordinates | 44°21′52.00″N 72°55′53.00″W / 44.36444°N 72.93139°W |
| Callsign meaning | W Waterbury (city of license) MP (MP3) 103 or Whatever Whenever (slogan) MP (MP3) 103 |
| Former callsigns | WVRS (1983-1984) WTIJ (1984-1986) WGLY-FM (1986-1999) WDOT (1999-1999) WLKC (1999-2005) |
| Owner | Radio Broadcasting Services, Inc. |
| Sister stations | WCAT, WFAD, WIER, WIFY, WRSA, WTWK |
| Webcast | Listen Live |
| Website | mp103.com |
WWMP (103.3 FM, "MP103") is a radio station broadcasting an adult hits format. Licensed to Waterbury, Vermont, USA, the station serves the Burlington-Plattsburgh area. The station is currently owned by Radio Broadcasting Services, Inc..[1]
[edit] History
The station was assigned the call letters WVRS on March 24, 1983. On March 1, 1984, the station changed its call sign to WTIJ, on May 31, 1986 to WGLY-FM, on July 9, 1999 to WDOT, on September 28, 1999 to WLKC (with an adult contemporary format that caused WEZF switching to hot adult contemporary, only for WEZF to switch back to AC in 2003), and on June 13, 2005 to the current WWMP.[2]
The station began with a predominantly religious format, airing blocks of Christian talk programs and music. The WTIJ call letters stood for, "We Trust In Jesus." With a call letter change to WGLY-FM the station became an affiliate of Moody Radio airing a format of Christian music, lecture, campus chapel, listener-interactive talk, and devotionals. The religious format was flipped to WCMK 91.5 in Bolton, VT, which also took the WGLY-FM call letters.
After four years as an adult hits station, the station reverted back to its old hot AC format, which the station dropped during the "Alice" days under the old WXAL & WLKC calls. With the return of hot AC to this station, it puts them in direct competition up against Vox adult contemporary station WEZF and Sison top 40 station WXXX. Most recently, the station was added to the Mediabase hot AC panel. Even with the station's logo now MP103.3 since the station became hot AC, IDs still refer the station as MP103. A similar situation happens in Cornwall, Ontario, where adult contemporary station CFLG-FM refers the station's logo as Variety 104.5, but IDs as Variety 104 in audio form. The switch to hot adult contemporary proved unsuccessful, and by 2010, MP103 returned to its old adult hits format. The move leaves WYZY as the only hot adult contemporary station in Burlington/Plattsburgh. During the station's tenture as hot adult contemporary, it used to make radio edits of its own; it still is that type now that they returned to adult hits.
[edit] References
- ^ "WWMP Facility Record". United States Federal Communications Commission, audio division. http://www.fcc.gov/fcc-bin/fmq?call=WWMP.
- ^ "WWMP Call Sign History". United States Federal Communications Commission, audio division. http://fjallfoss.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=20592&Callsign=WWMP.
[edit] External links
- Query the FCC's FM station database for WWMP
- Radio-Locator information on WWMP
- Query Arbitron's FM station database for WWMP
- Query the FCC's FM station database for W252CJ
- Radio-Locator information on W252CJ
- Query the FCC's FM station database for WWMP-FM1
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