WWPL

WWPL

City of license	Smithfield, North Carolina
Broadcast area	Raleigh-Durham, North Carolina Goldsboro, North Carolina
Branding	Pulse 102
Frequency	102.3 MHz
Format	Contemporary Hit Radio
ERP	2,600 watts
HAAT	153.4 meters
Class	A
Facility ID	61259
Transmitter coordinates	35°23′52″N 78°8′7″W
Callsign meaning	WW PuLse
Former callsigns	WWMY 03/04/2010-10/27/2010 WKIX 12/24/2008-03/04/2010 WWNF 12/29/2006-12/24/2008 WKIX 03/12/2001-12/29/2006 WKIX-FM 02/28/2001-03/12/2001 WEQR 09/20/1991-02/28/2001 WOKN-FM 09/24/1982-09/20/1991
Owner	Curtis Media Group
Sister stations	WKIX, WKIX-FM, WFNL, WQDR-FM, WBBB, WYMY, WPTF
Webcast	Listen Live
Website	www.pulse102.com

WWPL (102.3 FM) is a radio station licensed to Smithfield, North Carolina broadcasting a contemporary hit radio format. The station is owned by Curtis Media Group.

History

WOKN was urban contemporary before picking up the WEQR letters and adult contemporary format of what is now WYMY in 1990. WEQR simulcast WEQQ in Pinetops with a hot adult contemporary format and the name "The Double Q".

Beasley Broadcast Group sold WEQR to Curtis Media in the mid-1990s.

WEQQ became WKTC in 1998 and WEQR continued with the format until 2001, when the station began simulcasting WKXU; the country music format and WKIX letters moved from 96.9 FM. Branding during this time included Kicks 102.3 and Country 102.

The station swapped call letters with 97.7 FM in Kinston in 2006, becoming WWNF. The country music format also moved to 97.7 FM, and on February 1, 2007,^{[citation needed]} WWNF began to simulcast Raleigh oldies station WWMY.

WWNF assumed the WKIX call letters once again late in 2008.

In early 2010, WKIX and WWMY swapped call letters and 102.3 FM planned to transmit a new format from a new tower site on Little Creek Church Road near Clayton in Johnston County.

WWMY ended its simulcast with WKIX-FM on October 23, 2010 and began stunting with future simulcast partner WKXU, which also moved to a new transmitter location, as part of a change in city of license from Goldsboro to Smithfield. On October 27, WWMY became WWPL, and WKXU became WPLW. On October 31, the stunting ended and both stations debuted their new rhythmic contemporary format as "Pulse 102". The format is described as "sort of the hip-hop and R&B that has crossed over into Top 40." Its primary target audience is women aged 25 to 34, and is expected to compete with Radio One station K 97.5 and Clear Channel's G105 and 93.9 Kiss FM, who ironically transitioned from Rhythmic AC to Rhythmic Top 40 after Pulse 102 signed on. The stations debuted playing 10,000 songs in a row and promise fewer commercials than other stations. Artists include Lady Gaga, Enrique Iglesias and Ke$ha. By October 2011, WPLW & WWPL were both added to the Mediabase contemporary hit radio panel.

External links

• Official website
• RDU Radio Waves - WWMY
• Query the FCC's FM station database for WWPL
• Radio-Locator information on WWPL
• Query Arbitron's FM station database for WWPL