|City of license||Asheville, North Carolina|
|Branding||News Radio 570|
|Slogan||"The Talk Of The Mountains"|
|First air date||February 21, 1927|
|Callsign meaning||Wonderful Western North Carolina|
|Affiliations||Fox News Radio|
(Capstar TX LLC)
WWNC (570 AM) is a radio station in Asheville, North Carolina. It transmits at 5000 Watts of power. It currently has a News/Talk format and is affiliated with Fox News Radio. WWNC is under ownership of Clear Channel Communications.
WWNC, whose call letters stand for "Wonderful Western North Carolina," signed on the air February 21, 1927, as Asheville's first radio station, broadcasting from the Vanderbilt Hotel. Other broadcast locations have included the Flat Iron Building and the Citizen-Times building.
In its early days WWNC, started by the Asheville Chamber of Commerce, provided weather and road reports, and music at night. Jimmie Rodgers was among the stars who performed on the station.
The first time the world heard of Bill Monroe and the Blue Grass Boys was February 2, 1939, at 3:30 pm when the group played a fifteen-minute segment on Mountain Music Time. At the time, WWNC was an NBC affiliate, owned by the Asheville Citizen-Times. Bill Monroe and the Blue Grass Boys played the daily 3:30-3:45 Mountain Music spot until April 1, 1939, when WWNC became a CBS affiliate and moved to the Asheville Citizen-Times building.
At one time, the station was home to "Amos and Andy", "Fibber McGee and Molly", and "Jack Benny". In 1938, WWNC was one of the many stations airing Orson Welles' The War of the Worlds. Prior to 1969, when the format changed to country music, WWNC played middle of the road music.
In 2002, WWNC changed its format from country music (except for the morning show) to news/talk, taking over talk shows previously heard on WTZY (now WPEK). In 2004, Rhodarmer retired as WWNC morning host after more than 40 years in the position and 50 years as a station employee. In 1979, he had 56 percent of the audience according to Arbitron, more than any other local radio personality. His theme song was "Carolina in the Morning."
On June 18, 2010, many of the former DJs had a reunion. They included Rhodarmer, Frank Byrd, Wiley Carpenter, John Roten, John Anderson and Randy Houston. Roten now produces the morning show.
Western Carolina University aired a program in December 2010 on WWNC recreating Welles' 1938 broadcast of A Christmas Carol, including Arthur Anderson, who at age 16 performed with Welles in the original broadcast.
On January 23, 2012, Pete Kaliner, who worked at WBT in Charlotte, North Carolina from 1999 to 2011, took the afternoon slot. Sean Hannity moved from 3 P.M. back to 6 P.M., where his show had been since Matt Mittan left the station. Kaliner said his show would feature "a wide-ranging discussion of all things in Western North Carolina."
- Tony Kiss, "WWNC radio celebrates three-quarters of a century", Asheville Citizen-Times, February 17, 2002.
- "Rhodarmer an institution; WNC's mornings won't be the same without his voice", Asheville Citizen-Times, December 26, 2004.
- Tony Kiss, "Tickets on sale for WCU's re-creation of radio ‘Carol,'" Asheville Citizen-Times, August 6, 2010.
- Rob Neufeld, "Toasting ups and downs of the 1920s in WNC," Asheville Citizen-Times, January 13, 2014, p. B4.
- Tony Kiss, "WWNC stars of yesteryear remember the 'magic' they created in Asheville," Asheville Citizen-Times, June 19, 2010.
- Tony Kiss, "Local radio stations swap formats Monday", Asheville Citizen-Times, March 15, 2002
- Kiss, Tony (2012-01-20). "Pete Kaliner promises lively show on Asheville radio station WNNC [sic]". Asheville Citizen-Times.
- WWNC official website
- Query the FCC's AM station database for WWNC
- Radio-Locator Information on WWNC
- Query Nielsen Audio's AM station database for WWNC