|City of license||Colchester, Vermont|
|Broadcast area||Greater Burlington, Vermont|
|Branding||"WWPV 88.7 The Mike"|
|Slogan||"Saint Michael's College Radio"|
|Callsign meaning||Winooski Park, Vermont (the location of the college)|
|Owner||Saint Michael's College|
WWPV-FM (88.7 FM) is a campus radio station in Colchester, Vermont, just outside of Burlington owned by Saint Michael's College, broadcasting on the 88.7 FM frequency. The station is nicknamed The Mike. The station allows any student, faculty, or staff member of SMC to be a DJ, as well as members of the local community.
The station's roots lie in an AM station with the call letters WSSE-AM, created in the 1950s. This station was initially run by the Edmundite priests that founded Saint Michael's, before becoming more of a student station in later years. In 1974, the station switched to the FM band and changed its call letters to WWPV. A new station was built in an old military barracks on the college's North Campus, located at Fort Ethan Allen. In 1988, the station moved to the St. Michael's main campus with a new studio space in the newly constructed St. Edmund's Hall, where it remains today.
Throughout its existence, WWPV has been freeform in nature, playing music that can't be heard on any commercial or mainstream radio stations in the Burlington area, including indie, jazz, blues, and folk. Each show has its own specialty, so a jazz show might be followed by an indie show, which then might be followed by a punk rock show.
Throughout the 70's, 80's, and most of the 90's, the station aired live shows throughout the day, but had dead air during overnight hours or during other times when no live DJs were in the studio. This changed in 1999, when WWPV entered a partnership with Vermont Public Radio, in which VPR broadcast its BBC World Service feed at 88.7 FM when there were no live shows being aired. In May 2009, VPR and WWPV mutually agreed to terminate this relationship. WWPV now airs music programming 24 hours a day, seven days a week, with an automated mix of music from the station's music library when there are no DJs in the studio. VPR has shifted its BBC World Service programming to a dedicated HD Radio channel.
Spring 2007 VPR buyout controversy
In March 2007, WWPV attracted local attention when Vermont Public Radio approached the college's president, Marc vanderHeyden, and the Board of Trustees with an interest in purchasing the frequency to turn it into a 24-hour classical station. After word of this potential sale became public in the Burlington Free Press and the St. Michael's online magazine, The Echo, SMC students, faculty, and staff rallied against the sale in an effort to preserve the station as a student-run, freeform college station. Numerous letters were written to the Free Press, , posters were put up around campus, and a large Facebook group was created to mobilize students. Because of the outcry, vanderHeyden recommended to the board that the station not be sold, effectively ending the possibility of a deal. Vermont Public Radio instead bought 90.9 FM, now known as WOXR, to run the classical format.
WWPV puts on free concerts every spring at St. Michael's, a tradition that started in 2007 with a free Zox show. In spring 2008, the station won a nationwide college/university contest through the independent digital music retailer Mytracks.com, winning $5,000 to put towards a concert. The station beat out radio stations and programming boards at prestigious large universities such as Ole Miss, Michigan State, and Kentucky. With its winnings, WWPV brought State Radio to the college to perform a concert at the St. Michael's gymnasium that April.
The WWPV concert took a hiatus in 2009, although the station organized a smaller concert featuring Grimis right before Christmas. Station staff has announced that the concert will be back in 2010, and this time will take place outdoors.
- Johnson, Tim. "College radio signal fading?", Burlington Free Press, March 9, 2007. Accessed April 7, 2007.
- "From the readers: Hands off St. Michael's radio", Burlington Free Press, March 17, 2007. Accessed April 7, 2007.
- Johnson, Tim. "WWPV staying on the air", Burlington Free Press, March 22, 2007. Accessed April 7, 2007.
- Cain, Jacqueline. "St. Michael's radio station to go automated", "The Echo", April 28, 2009. Accessed August 15, 2009.
- Query the FCC's FM station database for WWPV
- Radio-Locator information on WWPV
- Query Nielsen Audio's FM station database for WWPV