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WWRZ logo.png
City of license Fort Meade, Florida
Broadcast area Lakeland-Winter Haven
Branding Max 98.3
Slogan "Playin' it All!"
Frequency 98.3 MHz
Translator(s) 96.3 W242AK (Lakeland)
98.7 W254AI (Auburndale)
106.1 W291AG (Highland City)
First air date 1990 (as WSCF)
Format Adult Hits
ERP 27,000 watts
HAAT 203 meters
Class C2
Facility ID 72687
Callsign meaning RZ = "Rose"
(after previous moniker)
Former callsigns WSCF (1990-11/1990)
WXKT (1990-1991)
WOKD-FM (1991-1993)
WKGF-FM (1993-1996)
Owner Hall Communications
Sister stations WONN, WPCV, WLKF
Webcast Listen Live
Website max983fm.com

WWRZ is a commercial radio station in Fort Meade, Florida, broadcasting to the Lakeland-Winter Haven area on 98.3 FM.


Former logo of the radio station used between September 2000 and 2 January 2006

Prior to 2 January 2006 the station was dubbed "98.3 The Rose" and operated with an Adult Contemporary format. Currently, they are focused on playing a wide variety of genres (hence their slogan "Playin' It All") such as new wave, pop, rock, and hip hop. Current on air personalities include Eric Michaels, the MAX morning show host with side-kick Mike Lee.

External links[edit]

Coordinates: 27°51′11″N 81°52′01″W / 27.853°N 81.867°W / 27.853; -81.867