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City of license Sevierville, Tennessee
Broadcast area Knoxville, Tennessee
Branding Star 102.1
Slogan "Your #1 Hit Music Station"
Frequency 102.1 MHz (also on HD Radio)
First air date 1978
Format Top 40 Mainstream
ERP 15,000 watts
HAAT 603 meters
Class C
Facility ID 29727
Transmitter coordinates 35°48′41.00″N 83°40′8.00″W / 35.8113889°N 83.6688889°W / 35.8113889; -83.6688889
Callsign meaning W W STar
Former callsigns WMYU (1994-2001)
WSEV-FM (1978-1987)[1]
Owner Journal Broadcast Group
(sale to The E.W. Scripps Company pending)
(Journal Broadcast Corporation)
Sister stations WNOX and WKHT and WCYQ
Website www.star1021fm.com

WWST (102.1 FM, "Star 102.1") is a radio station licensed to Sevierville, Tennessee, and serving the Knoxville market. It is owned by the Journal Broadcast Group. The station is a CHR station that broadcasts with 15,000 watts of power and is known on-air as "Star 102.1, Your #1 Hit Music Station".


102.1 FM was known as WSEV-FM (co-owned with WSEV-AM 930 in Sevierville) in its early years and was automated. On December 2, 1987, the station started playing a mix of adult contemporary and country music as "U-102". Eventually, the station started playing adult contemporary exclusively.

WMYU and WWST frequency swap[edit]

On May 20, 1994, the station switched call letters to WMYU as Oldies 102.[citation needed] On that same date, sister station 93.1 FM changed to Star 93.1 FM with the call sign "WWST".[2] On March 9, 2001, the two stations swapped frequencies moving the WWST call letters to 102.1 FM as Star 102.1 while the "WMYU" call letters were moved to 93.1 FM where they remained until late 2008.[1]

Journal Communications and The E.W. Scripps Company announced on July 30, 2014 that the two companies would merge to create a new broadcast company under the E.W. Scripps Company name that will own the two companies' broadcast properties, including WWST. The transaction is slated to be completed in 2015, pending shareholder and regulatory approvals.[3]


  • Marc Anthony, Mornings
  • Kim Hansard, Mornings
  • Becca James, Middays
  • Rich Bailey, Afternoons
  • Fenway, Evenings
  • Hot Toddy, Weekends
  • Jake Edwards, Weekends


  1. ^ a b http://fjallfoss.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=29727&Callsign=WWST
  2. ^ Stark, Phyllis (June 4, 1994). "Vox Jox". Billboard 106 (23): 129. 
  3. ^ "E.W. Scripps, Journal Merging Broadcast Ops". TVNewsCheck. July 30, 2014. Retrieved July 31, 2014. 

External links[edit]