WFJX

The radio station that was WFJX from 2000 to 2005, is now WBWR.

WWWR

City of license	Roanoke, Virginia
Broadcast area	Roanoke, Virginia Roanoke County, Virginia
Branding	"FOX Radio 910"
Frequency	910 kHz
First air date	1991
Format	News/Talk
Power	1,000 Watts daytime 84 Watts nighttime
Class	D
Facility ID	52298
Transmitter coordinates	37°16′6.0″N 79°54′46.0″W
Callsign meaning	WWW Roanoke
Affiliations	Fox News Radio
Owner	Perception Media Group, Inc.
Sister stations	WNRV
Webcast	WWWR Webstream
Website	WWWR Online

WWWR is a News/Talk formatted broadcast radio station licensed to Roanoke, Virginia, serving Roanoke and Roanoke County, Virginia. WWWR is owned and operated by Perception Media Group, Inc.

Logo used until October 2008.

History

The original call letters were WRKE when the station signed on in April 1957. In 1959, the call sign became WHYE ('Y' Radio) with a very slick top-40 presentation. To get attention, the first day of programming featured the song "The Old Mummer's Strut", by The Nu Tornadoes, played continuously. The success was immediate. However, WHYE was hampered by its daytime-only license against WROV-AM's 24-hour broadcast day, and by July 1964 had flipped to country. They saw success again for a year or so until WSLS changed to full-time country music programming. In 1966, WHYE became WPXI, again a Top-40 format slickly presented, And again, hampered by being daytime only. WPXI sputtered to an end in 1968. The next format and call letters were R&B and WTOY.

On July 1, 1991, now owned by Perception Media, 910 became the first contemporary Christian radio station in the valley. Now known as "3WR - Family Radio". During this time, the station hosted a widely popular Christian Rock show called "Lightswitch." Originally, the show ran on Saturday nights, but switched to late Friday nights. In 1994, with the arrival of competing FM contemporary Christian formats (Spirit FM/PAR), 3WR switched to a Southern Gospel format. This format proved successful for a number of years. By 2008, 3WR had become increasingly talk oriented which lead to the News/Talk format change the following year.

Format Flip

As of April 1, 2009, WWWR dropped its Southern Gospel format for News/Talk as "FOX Radio 910". The current format features popular syndicated talk show hosts Laura Ingraham, Dr. Laura, Dan Patrick, Dennis Miller and more... with hourly reports from FOX News.

External links

• FOX Radio 910 AM Online
• Query the FCC's AM station database for WWWR
• Radio-Locator Information on WWWR
• Query Arbitron's AM station database for WWWR