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City of license Siren, Wisconsin
Branding Sam 105.7
Frequency 105.7 MHz
First air date 2000
Format Classic Hits
ERP 6,000 watts
HAAT 100 meters
Class A
Facility ID 85876
Former callsigns WBEP (1999, CP)
Owner Red Rock Radio
Website WXCX Online

WXCX (105.7 FM) is a radio station licensed to Siren, Wisconsin. WXCX transmits with 6 kW at 100 meters (class A) from a tower in central Burnett County. The station carries Westwood One's Classic Hits format.

It is owned by Red Rock Radio, and has studios at 15429 Pokegama Lake Rd. in Pine City, Minnesota.


105.7 was originally assigned the call letters WBEP, which were never used on the air. Casey Communications began test broadcasts of WXCX on December 28, 1999, simulcasting sister station WWLC Balsam Lake, Wisconsin (now WLMX-FM). At the time, Pine City Broadcasting, owner of WCMP and WCMP-FM in Pine City, Minnesota, operated WWLC and WXCX through a local marketing agreement. WWLC and WXCX shared studios on Main Street in Milltown.

WXCX began its own format of 1960's and 70's oldies music on February 7, 2000, using programming from ABC's Oldies Radio format. In addition to local news updates and high school sports broadcasts, the station carried newscasts from the Wisconsin Radio Network and Green Bay Packers football beginning in fall 2000.

In September 2000, the agreement with Pine City Broadcasting was severed, and Casey Communications took over day-to-day operations of WWLC and WXCX, changing WWLC's callsign to WLMX-FM. WXCX later added agricultural news from the Brownfield Network.

Quarnstrom Media purchased WLMX-FM and WXCX in late 2002 and began operating the stations through a local marketing agreement on October 1, 2002. The new owners switched WXCX to Jones Radio Networks' Oldies format in early 2003, and then to JRN's Classic Hits format in early 2004. WXCX dropped programming from WRN and Brownfield, but continued to carry Packers football.

In early 2006, WLMX-FM and WXCX moved their studios to their present location in Luck.

Later in 2006, Quarnstrom Media agreed to sell WLMX-FM and WXCX, along with seven other stations in Wisconsin and Minnesota, to Red Rock Radio for $7.5 million. The FCC approved the sale in July 2006. Red Rock Radio later agreed to purchase WCMP AM-FM in Pine City, restoring the link between WCMP and WXCX.

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Coordinates: 45°49′44″N 92°28′41″W / 45.829°N 92.478°W / 45.829; -92.478