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"WBIC" redirects here. For the Wolfson Brain Imaging Centre, see Wolfson Brain Imaging Centre.
City of license Royston, Georgia
Broadcast area Franklin, Madison, Hart Counties (GA)
Branding Sports Radio 810
Frequency 810 kHz
First air date 1972 (as WBLW)
Format Sports
Power 230 watts day
Class D
Facility ID 3079
Transmitter coordinates 34°16′50.00″N 83°7′9.00″W / 34.2805556°N 83.1191667°W / 34.2805556; -83.1191667
Former callsigns WBLW (1972-1990)
WBIC (1990-2009)
WXFO (2009-2014)
Affiliations CBS Sports Radio
Owner Oconee River Broadcasting, LLC
Website http://newstalk810.com/

WYZI (810 AM, "Sports Radio 810") is a radio station broadcasting a sports format. Licensed to Royston, Georgia, USA. It first began broadcasting under the call letters WBLW in 1972. The station is currently owned by Oconee River Broadcasting, LLC.[1]


WXFO logo during its "Family Country" era

The radio station currently assigned call letters WYZI signed on the air in Royston, GA in 1972 as WBLW (chosen for original owner B.L. "Slim" Williamson). Williamson founded and owned Chart Records in Nashville. The format was Country.

The station changed call letters to WBIC in 1990 when the station was purchased by Athena Broadcasting, who subsequently took sister station WPUP-FM (103.7) and moved it to Athens, a larger town nearby. Subsequent owners included Southern Broadcasting, A.C. Broadcasting, Lighthouse Broadcasting, Paul Hood and Diane Hawkins.[2] The format remained either Country or Gospel through the entirety of the ownership transfers.

In late 2007, Oconee River Broadcasting, LLC, filed to purchase the station from Diane Hawkins. The transfer was approved on March 14, 2008. By this time, Oconee River had been operating the station under an LMA, and on January 1, 2008, had created a family-friendly Country format known as "Family Country".

On March 2, 2009, the call letters were changed to WXFO to coincide with the station's new news/talk format as "Fox News Radio 810". The station features conservative-leaning talk shows from Bill Bennett, Rush Limbaugh, Sean Hannity, Mark Levin and Dave Ramsey, among others.

On January 1, 2014 WXFO changed their format to sports, branded as "Sports Radio 810".

On May 15, 2014 WXFO changed their call letters to WYZI.


WXFO logo.png (WXFO's logo under previous news/talk format)


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