WXLK

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WXLK
WXLK-FM 2009.PNG
City of license Roanoke, Virginia
Broadcast area New River Valley
Southwest Virginia
Branding "K-92"
Slogan "Virginia's #1 Hit Music Station"
Frequency 92.3 MHz
(also on HD Radio)
First air date December 31, 1979[1]
Format Contemporary Hit Radio
Power 100,000 Watts
HAAT 605 Meters
Class C
Facility ID 9692
Transmitter coordinates 37°11′56.0″N 80°9′1.0″W / 37.198889°N 80.150278°W / 37.198889; -80.150278
Owner Mel Wheeler, Inc.
Sister stations WFIR, WLNI, WSLC-FM, WSLQ, WVBB, WVBE, WVBE-FM
Webcast WXLK Webstream
Website WXLK Online

WXLK (92.3 FM) is a Contemporary Hit Radio formatted broadcast radio station licensed to Roanoke, Virginia, serving the New River Valley and Southwest Virginia. WXLK is owned and operated by Mel Wheeler, Inc.[2]

Coverage[edit]

WXLK deals with a tremendous amount of interference, especially in the Martinsville, Virginia area, from co-channel WKRR-FM which broadcasts out of Asheboro, North Carolina. The two stations are only 130 miles apart, and WKRR broadcasts with an Effective Radiated Power of 100,000 watts.

Competition[edit]

WXLK's main competitor in the market is WJJS. In 1998, WJJS began a serious challenge to take on WXLK in a battle that would last for nearly seven years, WJJS shifted from their Rhythmic Top 40 format to Top 40 Mainstream. In 2005, WJJS began a gradual return to their Rhythmic Top 40 format. In 2012, WJJS once again reverted into a Mainstream top 40 format.

References[edit]

External links[edit]