City of license
New River Valley
"Virginia's #1 Hit Music Station"
(also on HD Radio)
First air date
1979 [1 ]
Contemporary Hit Radio
HAAT 605 Meters
Facility ID 9692
37°11′56.0″N 80°9′1.0″W / 37.198889°N 80.150278°W
Mel Wheeler, Inc.
WFIR, WLNI, WSLC-FM, WSLQ, WVBB, WVBE, WVBE-FM
WXLK (92.3 FM) is a Contemporary Hit Radio formatted broadcast radio station licensed to Roanoke, Virginia, serving the New River Valley and Southwest Virginia. WXLK is owned and operated by Mel Wheeler, Inc. [2 ]
Coverage [ edit ]
WXLK deals with a tremendous amount of interference, especially in the
Martinsville, Virginia area, from co-channel WKRR-FM which broadcasts out of Asheboro, North Carolina. The two stations are only 130 miles apart, and WKRR broadcasts with an Effective Radiated Power of 100,000 watts.
Competition [ edit ]
WXLK's main competitor in the market is
WJJS. In 1998, WJJS began a serious challenge to take on WXLK in a battle that would last for nearly seven years, WJJS shifted from their Rhythmic Top 40 format to Top 40 Mainstream. In 2005, WJJS began a gradual return to their Rhythmic Top 40 format. In 2012, WJJS once again reverted into a Mainstream top 40 format.
References [ edit ]
External links [ edit ]